Chapter 9 Review Government Revenue
Intro to Marketing Final Exam Study Guide
Terms/Vocabulary
□ Embargo
□ International trade
□ Foreign direct investment
□ Utility
□ Balance of trade
□ Licensing
□ Quota
□ Imports
□ Protectionism
□ goods
Concepts:
□ Seven Functions of Marketing
■ Definitions of each
■ Marketing Concept
□ Five types of economic utilities
■ Definitions of each
■ Which is not directly related to MKTG
□ Marketing Mix
□ International Trade Agreements
■ NAFTA
■ WTO
■ EU
□ Market Segmentation
■ Demographics
■ Geographics
■ Psychographics
■ Product Benefit
■ Target Market
□ Marketing Concept
□ Business/Marketing Risks
□ Three types of economic systems
■ Definitions
■ Characteristics
□ Licensing Agreement
□ Contract Manufacturing
□ Social Responsibility
□ Government Agencies
■ SEC, EPA,
■ CPSC
■ OSHA
Intro to Marketing Final Exam Study Guide
Terms/Vocabulary
□ Embargo
□ International trade
□ Foreign direct investment
□ Utility
□ Balance of trade
□ Licensing
□ Quota
□ Imports
□ Protectionism
□ goods
Concepts:
□ Seven Functions of Marketing
■ Definitions of each
■ Marketing Concept
□ Five types of economic utilities
■ Definitions of each
■ Which is not directly related to MKTG
□ Marketing Mix
□ International Trade Agreements
■ NAFTA
■ WTO
■ EU
□ Market Segmentation
■ Demographics
■ Geographics
■ Psychographics
■ Product Benefit
■ Target Market
□ Marketing Concept
□ Business/Marketing Risks
□ Three types of economic systems
■ Definitions
■ Characteristics
□ Licensing Agreement
□ Contract Manufacturing
□ Social Responsibility
□ Government Agencies
■ SEC, EPA,
■ CPSC
■ OSHA
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