Chapter 9 Review Government Revenue



Intro to Marketing Final Exam Study Guide

Terms/Vocabulary

□ Embargo

□ International trade

□ Foreign direct investment

□ Utility

□ Balance of trade

□ Licensing

□ Quota

□ Imports

□ Protectionism

□ goods

Concepts:

□ Seven Functions of Marketing

■ Definitions of each

■ Marketing Concept

□ Five types of economic utilities

■ Definitions of each

■ Which is not directly related to MKTG

□ Marketing Mix

□ International Trade Agreements

■ NAFTA

■ WTO

■ EU

□ Market Segmentation

■ Demographics

■ Geographics

■ Psychographics

■ Product Benefit

■ Target Market

□ Marketing Concept

□ Business/Marketing Risks

□ Three types of economic systems

■ Definitions

■ Characteristics

□ Licensing Agreement

□ Contract Manufacturing

□ Social Responsibility

□ Government Agencies

■ SEC, EPA,

■ CPSC

■ OSHA

Intro to Marketing Final Exam Study Guide

Terms/Vocabulary

□ Embargo

□ International trade

□ Foreign direct investment

□ Utility

□ Balance of trade

□ Licensing

□ Quota

□ Imports

□ Protectionism

□ goods

Concepts:

□ Seven Functions of Marketing

■ Definitions of each

■ Marketing Concept

□ Five types of economic utilities

■ Definitions of each

■ Which is not directly related to MKTG

□ Marketing Mix

□ International Trade Agreements

■ NAFTA

■ WTO

■ EU

□ Market Segmentation

■ Demographics

■ Geographics

■ Psychographics

■ Product Benefit

■ Target Market

□ Marketing Concept

□ Business/Marketing Risks

□ Three types of economic systems

■ Definitions

■ Characteristics

□ Licensing Agreement

□ Contract Manufacturing

□ Social Responsibility

□ Government Agencies

■ SEC, EPA,

■ CPSC

■ OSHA

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