Qantas Marketing - News Stories



Qantas Marketing - News Stories.

Govt launches $180m tourism campaign

Posted Thu Feb 23, 2006 7:17am AEDT

Federal Tourism Minister Fran Bailey will today launch a $180 million advertising campaign designed to boost Australia's tourism.

The minister says it is the nation's biggest ever tourism advertising campaign.

"Today is an exciting day for Australia's $73 billion tourism industry because we're launching our global marketing campaign, this is $180 million over three years that the Australian Government is investing in this industry," she said.

The launch comes just two days after Federal Cabinet decided to block Singapore Airlines from competing with Qantas on the Sydney to Los Angeles route.

Ms Bailey says she has always argued in favour of maximum competition on the route.

"Look, I would have to say that I was initially disappointed but look we move on and there are terrific opportunities for growing the market out of North America, Air Canada is one of those ways," she said.

Jetstar to fly to NZ

Posted Tue May 24, 2005 4:25pm AEST

Updated Tue May 24, 2005 7:50pm AEST

Budget airline Jetstar has announced it will expand its operations to include trans-Tasman flights.

At a function to mark the airline's first anniversary, chief executive Allan Joyce said Jetstar has held its own against Qantas and Virgin Blue in a competitive market.

He said 450,000 passengers passed through the Avalon terminal near Melbourne over the past year, which is 200,000 more than expected.

Mr Joyce said Jestar would operate trans-Tasman flights by the end of 2005.

"The details of our commercial plans, including the network, pricing and marketing for our trans-Tasman operation, will be unveiled in early August," he said.

The airline will also expand its domestic operations and keep its non-allocated seating policy for domestic flights.

Mr Joyce also says Jetstar remains confident of delivering lower operating costs than its competitors.

"On the numbers that Virgin Blue provided in the market last week, and the trend identified for Virgin Blue's second-half of the year, we believe that Jetstar is and will be below them in terms of cost base," he said.

Airfare ads to include taxes

Posted Fri Apr 29, 2005 7:50pm AEST

Qantas, Jetstar and Virgin Blue have announced they are going back to advertising airfares with taxes included.

The airlines have been advertising base charges only, with taxes and charges listed separately.

The change pre-empts changes to the Trade Practices Act announced by the Federal Government, which would have forced the airlines to include taxes in their prices.

Jetstar Asia introduces Bangkok route

Posted Wed Mar 2, 2005 10:00pm AEDT

Singapore-based Jetstar Asia will begin plying the increasingly busy Bangkok route from March 23 after cancelling its Pattaya service due to poor demand, the Qantas-backed budget carrier said.

To promote the launch of the Bangkok service, Jetstar Asia will give away 1,000 tickets for a return trip between the two cities for bookings made on its website between March 3 and 16.

During the promotional period, tickets for a one-way trip from Singapore to Bangkok will start from $A22.

"Bangkok remains one of the top business and tourist destinations in the region and is an incredibly popular destination with Singaporeans," Jetstar Asia's head of marketing Dorit Grueber said in a statement.

However, opening the Bangkok route led to the termination of the service to the beach resort of Pattaya, a popular coastal tourist area with a reputation for a seedy nightlife.

Jetstar Asia last week suspended its Pattaya service, citing slow sales, but did not rule out flying there again in the future if market conditions improved.

"With a limited number of aircraft available to us, we made the tough decision to redirect our assets towards serving a destination that continues to see growth in demand," Jetstar Asia's vice president of operations, Greg Thompson, said.

Jetstar Asia, in which Australian national carrier Qantas has a 49 per cent stake, began commercial flights in December with services to Pattaya, Hong Kong and the Taiwan capital of Taipei.

The introduction of budget airlines to the Bangkok-Singapore route over the past year, with the Thai subsidiary of Malaysia's AirAsia and Singapore-based Valuair joining the fray, has dramatically cut airfares between the cities.

Flying kangaroo keeps European leg

Posted Tue Feb 8, 2005 12:11pm AEDT

The competition watchdog has given the green light for Qantas and British Airways to continue their alliance on the so-called "kangaroo route" between Australia and Europe.

The Joint Services Agreement (JSA) allows competitors to co-ordinate prices, scheduling, marketing, sales, freight and customer service activities.

Australian Competition and Consumer Commission (ACCC) chairman Graeme Samuel says he has satisfied there is overall benefit associated with the alliance.

He says the agreement does not result in a significant lessening of competition in either the business or leisure markets.

Coffs reaps benefits of greater visitor numbers

Posted Thu Dec 2, 2004 11:03am AEDT

There has been a jump of more than 12 per cent in passenger numbers flying into Coffs Harbour during the 12 months to June this year.

Coffs Coast marketing manager Rob Cleary says between them Virgin and Qantas fly to Sydney about seven times a day and there is now a direct flight to Melbourne.

Mr Cleary says the family-drive holiday market is still important to the region's thriving tourism industry but recently numbers have been boosted by short-break visitors who fly into the area for just a few days.

He says on conservative estimates tourism is worth about $3 billion a year to the Coffs coast.

"The tourism task force which looks at the nation's tourism industry did some research with the ABS [Australian Bureau of Statistics] based on Commonwealth electorates, and taking the electorate of Cowper from Yamba to Coffs and down to Nambucca it's worth about 3,800 jobs," he said.

"So it's a significant contributor to the economic development and job creation for our community."

New tourism model includes outside help

Posted Mon Aug 23, 2004 8:31am AEST

A proposed new model for the promotion of tourism to Broken Hill will go on public display in two weeks.

A tourism forum on Saturday agreed on the new model and the president of the Broken Hill Regional Tourist Association, Pam McRae, says it will be a move away from the city council and the subject of another forum.

She says the association will still have a role, but a new board will bring in expertise from outside Broken Hill.

Mrs McRae says REX Airlines, Qantas and Great Southern Rail representatives will be sought for the board.

"People like that, people who have got that high expertise in marketing and we will be inviting them to come in an honorary position and their experience and their expertise will be valuable to us in Broken Hill," she said.

"You are a bit inclined to live within your own little goldfish bowls, so you need people to come in from outside to tell you about the trends and things like that."

Qantas museum CEO named

Posted Mon Mar 10, 2003 10:00am AEDT

The former head of the Lake Eyre Basin Coordinating Group, Peter McLeod, will take up his new role as chief executive of Longreach's Qantas Founders Outback Museum today.

Mr McLeod was chosen from a field of 17 applicants made up of local contenders and candidates from throughout Australia, and one from India.

Chairman Frith Fysh says while the role includes the management of the museum along with its retail, administration and restaurant operations, much of the work will be dedicated to the centre's marketing.

"High emphasis on marketing and just selling the product and making sure we extend our visitation and get more visitors all the time, that's the name of the game."

Co-operative Marketing Campaign

Dates: 1 October 2005 – 30 June 2006

Partners: Qantas

Media: TV, press, magazine, direct mail and online 

Tourism Australia and Qantas have joined together in a co-operative campaign to increase consumer consideration for Australia and to motivate US consumers to visit Australia flying Qantas. The campaign began in October and will run until the end of June, with a mix of activity including television advertising, advertising in magazines, direct mail pieces  and online marketing.  In addition Qantas will be running tactical print ads in key publications.

The campaign promotes Qantas' Aussie Airpass, offering independent and flexible itineraries with three bonus domestic flights in Australia. This givestravellers the ability to disperse more widely throughout Australia, encouraging them to travel beyond the gateway cities and immerse themselves in Australian culture.

Qantas offers new book now pay later option

Wednesday, 1 August 2007

Qantas has unveiled a new offering on their website for online tickets which will allow a range of tickets to be booked, and payments deferred, until closer to departure dates.

This new option will be made available on International Fares (excluding Red e-Deal fares to New Zealand), Fully Flexible Fares or Business Class Domestic Australian fares, from the Qantas website.

“Customers can continue to pay immediately, or use the new facility to confirm their seat and then pay for it at a later date,” said Rob Gurney, Qantas Group General Manager Sales and Distribution.

“Customers can now plan their travel on in advance by booking their flight to ensure they don’t miss out on the flight they want, and then having the option of paying for it later when their travel plans are further finalised.”

The length of time given to customers for each ‘Book Now Pay Later’ ticket will vary depending on the fare type and time until departure.

An AUD25 per passenger holding guarantee will have to be paid upon booking, but the whole amount will be attributed to their fare price when buying the tickets outright.  If the booking is cancelled, the holding fee is forfeited.

“People choosing this new option will be advised the date for when full payment is required and also receive follow-up emails with details of how to make the payment online,” said Mr Gurney.

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