Marketing Theory And Practice: The Reconstruction Of ...

Language is also part of the gap between academia and the workplace; Brennan states that styles of academic writing are often unattractive to businesses (2004, pg 492). In addition, the use of marketing jargon is criticised as being inapplicable for many workplaces. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download