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September 2020Dear ApplicantLIVERPOOL BIENNIAL – MARKETING OFFICERThank you for expressing an interest in the Marketing Officer role at Liverpool Biennial. We are seeking an energetic and enthusiastic communications professional. You will have a minimum of two years’ experience in a cultural, arts or tourism environment and will now be seeking a challenge with an arts organisation working alongside world-leading cultural tourism brands. We are looking for someone with an outgoing personality to work with us and implement our marketing strategy while also researching and enhancing the Biennial’s marketing and communications where appropriate. The candidate will possess a natural understanding of the variety of marketing requirements along with brilliant organisational skills and the ability to ensure projects happen on time.Please find attached a job information pack, which includes a job description and person specification, together with an application form. Please note that you must apply using the application form, and CVs alone will not be considered. The job will be offered on a full-time permanent contract at a salary of ?20,796 – ?21,892, depending on experience and qualifications. If you would like to apply you should include:A completed application form, in which you demonstrate how you meet the knowledge, skills and experience requirements of the role. Please note that the form will automatically expand to fit any and all content you wish to include. A completed equality and diversity monitoring form, which can be found on the website, under the job information. Please return the equality and diversity form as a separate document to your application form.Applications should be made by e-mail to jane@. Closing date for receipt of applications is 5pm on Wednesday 30 September 2020 and initial interviews are expected to be held via Zoom or Microsoft Teams as soon as possible after this.If you have any queries about the application process, please do not hesitate to e-mail me at jane@. If you have any queries about Liverpool Biennial, please visit our website at .Yours sincerelyJane HowardLiverpool Biennial HR ConsultantMARKETING OFFICER – JOB DESCRIPTIONSalary:?20,796 – ?21,892Contract:Full-timeReports to:Head of Business Development and MarketingResponsible for:Interns and traineesKey responsibilities: Marketing: Support the Head of Development & Marketing in the creation and implementation of major campaigns (in both the UK and key international markets) Deliver high-performing, audience-focused campaigns for the Biennial festival and year-round programme of projects, exhibitions and eventsWork closely with the Digital Content Officer to drive engagement across digital platforms, including content creation and distribution for all Liverpool Biennial owned social media channelsWrite, source and edit effective marketing copy for various media and audiences and contribute to the research and production of highly engaging written and visual content for the website, social media, blog, newsletter and other online projects Manage the Biennial’s website, uploading all content on behalf of different Biennial departments Develop campaign angles and strategies, honing campaign messaging with the Digital Content OfficerBuild and maintain effective relationships with Liverpool Biennial’s internal and external stakeholders, including partners and suppliers Liaise with partners and stakeholders on the delivery of joint marketing campaigns, representing the team at external meetings and events as necessary Maximise opportunities for the Biennial by working in partnership with key organisations such as Marketing Liverpool, VisitBritain etc.Media Relations: Implement the Biennial’s PR strategy, working closely with the Biennial’s PR agencies to research and enhance plans and strategy Pitch and facilitate press trips. This will include traditional media as well as supporting key digital influencers Implement advertising campaigns across various formats (print, digital, outdoor) and target audiences (vocationals, culturally active, families) Manage the day-to-day running of the press function through attending relevant media briefings and photocalls and represent Liverpool Biennial at public events Be a point of contact for, and implement activity in close collaboration with, the press offices of our key tourism agencies: Visit Liverpool, Marketing Liverpool and Visit Britain Lead on the planning and implementation of media events in key cities (Liverpool, London, etc.) Monitor and evaluate the PR output of Liverpool Biennial Events Management: Lead on the planning and implementation of Biennial events as identified by the marketing strategy and plan, project managing these from conception through to on the ground co-ordination where appropriate Work closely with tourism partners on domestic and international events to ensure inclusion of Liverpool Biennial’s messaging where possible Research and analysis: Review campaign outputs and collate and circulate updates Ensure the effective roll-out of audience research and evaluation projects, including survey set-up and distribution Manage the online media monitoring service and prepare reports when needed Monitor and circulate press cuttings both internally and externally on a regular basis Evaluate and present the annual PR report to the line manager and the DirectorOther duties: Manage relationships with festival marketing partners, keeping them informed of the Biennial’s key campaign moments and deadlines Manage day to day relationships with Biennial departments to ensure effective internal communications and optimal collaborative working and content sharing Provide day-to-day administrative support to the marketing team, including but not limited to the sourcing and distribution of images, filing of credit card receipts, maintaining press databases and monitoring shared inboxesProvide copyediting and proofreading support to other Biennial departments where neededSkills and Experience: Essential Two years’ marketing and/or PR experience Understanding of the arts and culture media environment with a strong network of contacts A cultural enthusiast, passionate about the full range of Liverpool Biennial editions Excellent verbal and written communication skills Experience of managing design, print and advertising schedules Experience of working with external partners, freelancers and suppliers Ability to effectively prioritise a demanding workload, working well to multiple deadlines and under pressure Self-motivated and proactive approach Highly-organised with excellent attention to detail Positive attitude and persuasive manner Knowledge of content management systems and associated software packages (e.g. Photoshop, Mailchimp, Capsule CRM) A strong knowledge of Liverpool, its layout and cultural offer Desirable Extensive existing knowledge of content across a wide range of our national and international partners Experience of working in a major arts festival, tourism organisation or visitor attraction in a PR capacityRelevant degree or qualification in marketing and communications Understanding of Liverpool City Region’s arts and culture environmentJob Application FormTitle of post applied for: Marketing Officer1. PERSONAL DETAILSSurname: Initials: Former surnames if different: Preferred Name or Title (Optional): Address: Tel No (home): Tel No (business): Tel No (mobile): E-Mail address: Nat. Insurance No: Nationality: If you are not a British passport holder or a European Citizen, or you do not have the permanent right to remain in the UK, you will require a work permit.Do you need a work permit to be employed in the UK? FORMCHECKBOX Yes FORMCHECKBOX NoIf you already have a work permit, when does it expire? (Please note that your current work permit may not be valid for this post.)Where did you learn of the post? Preferred work arrangements: FORMCHECKBOX Full-time FORMCHECKBOX Part time /Job share2. EDUCATION AND PROFESSIONAL QUALIFICATIONS (please list most recent first) (Original documents as proof of qualification will be required at interview)Secondary School / College / UniversityDatesExaminations takenDateResultFromTo Professional Qualifications currently held (please state how obtained, grade and date) Other relevant Educational or in-work training courses, with dates 3. PRESENT POSTTitle of Post: Salary/Grade: Name of Employer: Business of Employer: Address: Date Commenced: Date Ended (if applicable): Please outline your responsibilities, to whom you are responsible and staff responsible to you (if applicable): Reason for leaving or wishing to leave: Period of notice required to terminate present employment: Please notify us of any dates you are available for interview: 4. PREVIOUS EMPLOYMENT (Please use continuation sheet if necessary.)FromToName and Address of EmployerPosition heldReason for leavingFinal grade/salary Description of duties: FromToName and Address of EmployerPosition heldReason for leavingFinal grade/salary Description of duties: FromToName and Address of EmployerPosition heldReason for leavingFinal grade/salary Description of duties: FromToName and Address of EmployerPosition heldReason for leavingFinal grade/salary Description of duties: 5. PLEASE USE THIS SECTION TO EXPLAIN HOW YOUR SKILLS, ABILITIES, KNOWLEDGE AND EXPERIENCE MATCH THE PERSON SPECIFICATION, AND WHY YOU ARE APPLYING FOR THIS JOB. (this section will automatically expand to fit your content) 6. OTHER INFORMATIONDo you hold a current driving licence? FORMCHECKBOX Yes FORMCHECKBOX NoDoes the licence have endorsements? FORMCHECKBOX Yes FORMCHECKBOX NoDisabilitiesDo you consider yourself to have a disability? FORMCHECKBOX Yes FORMCHECKBOX NoIf selected for interview, do you require any special arrangements to be made on account of a disability? FORMCHECKBOX Yes FORMCHECKBOX NoIf you wish, please give brief details of the effects of your disability on your day-to-day activities, and any other information that you feel would help us to accommodate your needs during your interview and fulfil our obligations under the Equality Act 2010: Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975Have you any convictions that are not spent under Rehabilitation of Offenders Act? FORMCHECKBOX Yes FORMCHECKBOX NoIf Yes, please provide further details: [Spent convictions do not have to be declared] PLEASE RETURN FORM TO jane@ BY CLOSING DATE OF 5pm on 30 September 2020LATE APPLICATIONS WILL NOT BE ACCEPTED.7. REFERENCES – Please note that we will always require a reference from your most recent employer.Referee 1Referee 2Full Name: Full Name: Job Title: Job Title: Organisation: Organisation: Address: Address: Tel No: Tel No: E-mail address: E-mail address: Is this a former employer? FORMCHECKBOX Yes FORMCHECKBOX NoIs this a former employer? FORMCHECKBOX Yes FORMCHECKBOX NoPlease state if we may obtain this reference prior to interview. FORMCHECKBOX Yes FORMCHECKBOX NoPlease state if we may obtain this reference prior to interview. FORMCHECKBOX Yes FORMCHECKBOX No8. DECLARATIONI declare that the information given in this application form is true and complete. I understand that if I have given any misleading information on this form or made any omissions, this will be sufficient grounds for terminating my employment. Signature: Date: Name: The information provided by you on this form may be processed for purposes permitted by the General Data Protection Regulation. You have, on written request, the right of access to personal data held about you. The company treats personal data collected during the recruitment process in accordance with our Data Protection Policy. ................
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