Marketing Management 15 Global Edition PHILIP KOTLER KEVIN LANE KELLER

Management 15 Global Edition PHILIP KOTLER ... PEARSON Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto ... PART 1 Understanding Marketing Management 24 Chapter 1 Defining Marketing for the New Realities 25 The Value of Marketing 25 Marketing Decision Making 25 ... ................
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