Marketing Management syllabus - Astro Temple
Marketing 401. Marketing Management. Dr. Susan Mudambi, Fall 2000. Wk Date Topic. Readings (additional readings may be assigned) 1 Sept. 7 Introduction to Mktg 401. Overview of Marketing Management Mktg 401 Syllabus. Chapter 1 and Chapter 2 2 Sept. 14 Customer Satisfaction & Strategic Planning Chapter 2 . Chapter 3 3 Sept. 21 Market Research & ................
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