MBA I YEAR I SEMESTER (JNTUA-R14)
LECTURE NOTES ON MARKETING MANAGEMENT MBA I YEAR I SEMESTER (JNTUA-R14) Ms.P.REVATHI ASSOC. PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES CHADALAWADA RAMANAMMA ENGINEERING COLLEGE CHADALAWADA NAGAR, RENIGUNTA ROAD, TIRUPATI (A.P) - 517506. P.Revathi, Assoc.. Prof., Dept. of MBA, CREC Page 2 JAWAHARLAL NEHRU TECHNOLOGIAL … ................
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