Web Strategy Planning Template 2017 updated2
Web Strategy
GOOGLE
Anniversary
Edition
Search
Back Links & PR
Outcomes
SEM
SEO
Authority Blogs
Organic Search
Paid Search (Google Adwords)
Inf luencers
Paid
Membership
Renew
Podcast Interviews
Joint Ventures (JVs)
Sponsorships
Buy
Upsell
News & Press
Newsjacking
PURCHASE
ENQUIRE
Mobile & Tablet
Friendly Site
WEBSITE
Landing Pages
Guest Blogs
Contact Us Form
Phone / Book an
Appointment
Email Us
Roundup Posts
YouTube
Testimonials
Blog
Blogs
Sponsored Posts
Facebook
Email
Marketing
LinkedIn
Infographics
Events
Reddit
StumbleUpon
Digg
Quora
Wikipedia
Subscribe to Email
Newsletter
Marketing Funnel /
Email Autoresponder
Webinars / Facebook Live
SOCIAL MEDIA &
CONTENT
MARKETING
Webinars
Vine
CONNECT
Instagram
Connect on Social
Media or Messenger Bots
FREE DOWNLOAD
Twitter
Pinterest
Flagship Content
Lead Magnet
Clubhouse
Podcasts
Valuable Giveaway
Templates
Free Download at .au/web-strategy-planning-template
Bluewire Media .au @Bluewire_Media
David Meerman Scott @dmscott
? 2021 by Bluewire Media and David Meerman Scott v11.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
E-books
v11.0
Apps
Web Strategy Planning Template
Buyer Persona
WHO
1:
COMPANY:
PRODUCT/SERVICE:
2:
Description
Who is this person?
Problems you solve for this buyer?
Why are they buying from you?
Actions you'd like them to take:
WHAT
Purchase
Enquire
Connect
Free download (Lead magnet)
How are you remarkable?
WHY
WHERE
Proof
Guarantees, testimonials, press etc.
Where are they?
Google, blogs, Facebook, Instagram
etc.
Who do they trust?
Content is King (Strategy)
What will you publish?
Keywords buyers type into Google.
Marketing is Queen (Tactics)
Blog, Twitter, YouTube, email,
newsletter, e-books, Facebook,
podcasts etc.
WHEN
... this month:
... this quarter:
... this year:
No. of Purchases:
No. of Enquiries:
No. of Connections:
No. of Downloads:
GOAL
Free Download at .au/web-strategy-planning-template
Bluewire Media .au @Bluewire_Media
David Meerman Scott @dmscott
? 2021 by Bluewire Media and David Meerman Scott v11.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
RESULT
v11.0
Things to do this week:
SCORECARD
HOW
................
................
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