Executive Summary



[Insert Company Name] Marketing Plan For[Year] – [Year]Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc491432867 \h 2Mission Statement PAGEREF _Toc491432868 \h 3Channel Selection: PAGEREF _Toc491432869 \h 3Goals PAGEREF _Toc491432870 \h 3Awareness: PAGEREF _Toc491432871 \h 3Consideration: PAGEREF _Toc491432872 \h 3Purchase: PAGEREF _Toc491432873 \h 3Loyalty: PAGEREF _Toc491432874 \h 3Advocacy: PAGEREF _Toc491432875 \h 3SWOT Analysis PAGEREF _Toc491432876 \h 3Strengths: PAGEREF _Toc491432877 \h 3Weaknesses: PAGEREF _Toc491432878 \h 3Opportunities: PAGEREF _Toc491432879 \h 3Threats: PAGEREF _Toc491432880 \h 4Competitor Analysis PAGEREF _Toc491432881 \h 4Competitor One: PAGEREF _Toc491432882 \h 4Competitor Two: PAGEREF _Toc491432883 \h 4Competitor Three: PAGEREF _Toc491432884 \h 4Competitor Four: PAGEREF _Toc491432885 \h 4Competitor Five: PAGEREF _Toc491432886 \h 4Audience Persona PAGEREF _Toc491432887 \h 4Project Breakdown: PAGEREF _Toc491432888 \h 5January PAGEREF _Toc491432889 \h 5February PAGEREF _Toc491432890 \h 5March PAGEREF _Toc491432891 \h 5April PAGEREF _Toc491432892 \h 5May PAGEREF _Toc491432893 \h 5June PAGEREF _Toc491432894 \h 5July PAGEREF _Toc491432895 \h 5August PAGEREF _Toc491432896 \h 5September PAGEREF _Toc491432897 \h 5October PAGEREF _Toc491432898 \h 5November PAGEREF _Toc491432899 \h 5December PAGEREF _Toc491432900 \h 5Budget: PAGEREF _Toc491432901 \h 5Promotion Strategy PAGEREF _Toc491432902 \h 6Measuring Success PAGEREF _Toc491432903 \h 6Executive SummaryYour mission statement should answer the following question:All the different products and services your team offersHow long your company has been runningAn introduction to your marketing teamThe structure of your marketing team Any additional team members that your marketing team works with either instead the company or freelancersThe mission statement of the businessYour main marketing objectives and tacticsMission StatementChannel Selection:Social Channels:a.b.c.d.e.Blog hosting platforms:Email publishing platforms:Website and landing page platforms:GoalsAwareness:Consideration:Purchase:Loyalty:Advocacy:SWOT AnalysisStrengths:Weaknesses:Opportunities:Threats:Competitor AnalysisCompetitor One:Channels Utilized:Voice and Tone:Tactics:Competitor Two:Channels Utilized:Voice and Tone:Tactics:Competitor Three:Channels Utilized:Voice and Tone:Tactics:Competitor Four:Channels Utilized:Voice and Tone:Tactics:Competitor Five:Channels Utilized:Voice and Tone:Tactics:Audience PersonaWho are they:Where in the world are they located?What do they do for a job? What position are they in?What industry do they work in?How old are they?Goals or Challenges?Values and fears?What can our company or product do to help solve their problems?What problems are they facing?How does our product or company help solve those problems?Project Breakdown:JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberBudget:Budget for social media:Budget for email marketing:Budget for website/blog:Budget for video:Budget for PPC:Budget for display advertising:Promotion StrategyContent Types:a.b.c.d.e.Promotional Templates1.2.3.4.5.Measuring SuccessGoal One:Metric to be measured:Goal:Goal Two:Metric to be measured:Goal:Goal Three:Metric to be measured:Goal:Goal Four:Metric to be measured:Goal: Goal Five:Metric to be measured:Goal:Goal Six:Metric to be measured:Goal:Goal Seven:Metric to be measured:Goal:Goal Eight:Metric to be measured:Goal: ................
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