2019 Fraud Awareness Week - MN
2019 Fraud Awareness and Prevention Week Marketing and Communication PlanKey dates Sept. 10 – agency coordinator meeting to train and provide marketing materials to agency coordinators for their respective agency programsOct. 2 – MMB sponsored ACFE fraud training eventNov. – MMB gives fraud awareness week presentations to statewide leadership groups (Deputy, CFO, Communications)Oct. 15 – MMB rolls out fraud awareness week resources to agency coordinators (email to coordinators, both the coordinator website and the nofraud website unveiled)Oct. 28 – Fraud themed Internal Control Bulletin published by MMBWeek of Nov. 11 – Agencies hang fraud awareness week posters in offices, post digital signage, etc.Week of Nov. 11 – Plant management hang fraud awareness week posters in elevator lobby locations throughout capitol complexNov. 18 – Governor Walz’s email to the enterprise to kick off FAWNov. 18 - Agency heads send welcome to fraud awareness week email to their staff encouraging all to “See Wrong? DO RIGHT!”Nov. 18-22 – agency conducts internal communications for FAW (i.e. post notices on intranet including daily fraud facts, social media posts, etc.) Agencies can post their own or link to MMB daily material at nofraud.Nov. 18-22 - State agencies carry out respective fraud week programsPrepare for Fraud Awareness and Prevention Week Pick up your fraud awareness posters at roundtables or other meetings with MMBInform your commissioner and executive teamMeet with your communications director to discuss marketing plan and communicationsKnow where and how to report fraud in your agencyPlan marketing activities (trainings, presentations, etc.)Prepare and send marketing materials to your other offices around the stateMake note to take photos and capture quotes from participants at your events for future useMarketing ideas Hang posters throughout your buildingUse graphics in digital signageCreate banners, table tents, etc. for your lobby, cafeteria, or common spaces (digital spaces too!)Email to all employees from your agency head commissioner, Executive Director, etc. (template available below)Promote and discuss at staff meetings. Talk about how to report fraud in your agencyHold one or more of the video training sessionsGive the PowerPoint slide presentation at a staff meetingRetweet, like, comment, share MMB social media messages; or agencies send their own messagesWelcome employees to the building on the first day of Fraud Awareness Week, hand out info about agency program activitiesPromote in your agency newsletter, intranet, etc.Have a fraud awareness table in your lobbyHave employees review daily fraud facts and take the fraud awareness knowledge quizHave an open house to meet and greet employees and promote fraud awareness & preventionMaterials on the Agency Coordinator’s websitePosters, table tents, promo cards (various sizes; some customizable)Marketing and Communications plan (an example of an agency fraud awareness week program is below, including email/ newsletter templates)Customizable PowerPoint presentation2016 Fraud Awareness & Prevention VideoFraud awareness lesson plans – facilitator instructionsGovernor’s ProclamationMany different fraud-related lesson plan training sessions (stories of convicted fraudsters, etc.), including video and a corresponding document to facilitate a discussion about the video with evaluationsResources for reporting fraud2019 fraud awareness knowledge quiz - daily fraud facts are tied to the quiz and to the nofraud website Post Fraud Awareness and Prevention WeekBy Nov. 29 – Fraud themed Internal Control Bulletin published by MMBDecember – ICA to send out Fraud Awareness Coordinator Survey Help us capture statewide successes from the 2019 Fraud Awareness and Prevention Week! Send the following to: Ben.Woolley@state.mn.us Photos of eventsQuotes from employees/participantsStatistics# of event attendees# trainings/brown bags/presentations# emails, social media postsWebsite traffic, social media postsNews coverage or press releasesWhat events were most successful? What didn’t work? What would you do differently next year? TemplatesAgency Head EmailSee Wrong? Do RIGHT!Governor Walz has proclaimed November 17-23 as “Fraud Awareness and Prevention Week in the State of Minnesota.” This event is designed to raise awareness about fraud and to educate employees about fraud prevention, detection, and reporting. Fraud is an expensive burden on all Minnesotans. It impacts our agency and you as a taxpayer. Please take advantage of this week’s activities and training opportunities to learn more about fraud and how they can help prevent it. We planned several activities to coincide with fraud awareness week (FAW): [Agencies: add information here about your specific program (for example, training opportunities/schedules, link(s) to internal fraud information and resources, etc.)]Be sure to visit no fraud for daily fraud facts and for additional information. Also, watch for a special email from Governor Walz launching a new fraud awareness video.Fraud prevention is part of everyone’s job responsibilities. If you see wrong, do the right thing and report it! You can report fraud by: [List your agency reporting channels]. Thank you for your efforts to stop fraud against the State of Minnesota! Agency Head and/or Deputy nameInternal Communications (intranet, newsletter, etc.) – activities Governor Walz proclaimed the week of November 17-23 as “Fraud Awareness and Prevention Week in the State of Minnesota.” This week is to raise awareness about fraud and to educate employees about fraud prevention, detection, and reporting. Fraud is an expensive burden on all Minnesotans. Fraud impacts our agency and you as a taxpayer. Be proactive this week and learn how you can prevent, detect, and report fraud. [List your agency activities]Internal Communications (intranet, newsletter, etc. – reporting fraudSee Wrong? DO RIGHT!It is your responsibility to report fraud. You can report fraud several ways:[List your agency reporting channels or link to website] Fraud Awareness and Prevention Week – Sample Agency Marketing & Communication Plan Nov. 11 – 15: Promote Fraud Awareness and Prevention WeekCustomize and hang posters and other marketing materials (e.g., table tents) around offices.Promote in meetings with various units, departments, functions within the agencyPrepare materials to post on agency website, intranet, social media, and other digital signageShare the October Internal Control Bulletin with staff (bulletin will have a fraud theme)Nov. 18 – Welcome to Fraud Awareness and Prevention Week! Senior staff welcome employees to building in the morning and provide handouts/ FAW quizEmail to all staff from agency head listing FAW events for the week, agency reporting resources, follow us on social media, etc.Correspondence of Monday’s Daily Fraud tied to the FAW quiz – from nofraud websiteFraud-related tweet or other social media postNov. 19All staff email/intranet post with link to nofraud website, Tuesday’s Daily Fraud Fact tied to the quiz Daily fraud blog, promotional video, etc.Fraud-related tweet or other social media postNov. 20All staff email/intranet post with link to nofraud website, Wednesday’s Daily Fraud Fact tied to the quizDaily fraud blog, promotional video, etc.Presentation at all staff meeting, or individual unit meetingsFraud-related tweet or other social media postNov. 21Brown bag event using a fraud video and lesson plan for discussionAll staff email/intranet post with link to nofraud website, Thursday’s Daily Fraud Fact tied to the quizDaily fraud blog, promotional video, etc.Fraud-related tweet or other social media postNov. 22 All staff email/intranet post with link to nofraud website, Friday’s Daily Fraud Fact tied to the quizDaily fraud blog, promotional video, etc.Fraud awareness open house: treats, FAW quiz answers, fraud-related videos, and networkingFraud-related tweet or other social media postNov. 25Recap fraud week activities on intranet (include photos from events, announce quiz winner)Nov. 29Share the November Internal Control Bulletin with staff (bulletin will have a fraud theme) ................
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