Brand Messaging Template - Marketing help and coaching …



Brand Message Planning

Purpose of This Document

The intent of this document is to layout key brand messaging elements. The reason behind creating messages this way is to enable focus on the intent of the message and supporting points separate from the presentation of the message in any specific brochure, web-site, etc. It is then easier to brief agencies or other people who need to create marketing tools. It also makes it easier to evaluate if the marketing tools are being designed properly.

Target Customer Assumptions

Top Level Key Messaging

• Message 1

• Message 2

• Message 3

Marketing Purpose Statement

The Talking Logo

Areas of Messaging Opportunity

|Benefits of Company |Innovations of Company |Frustrations of Customers |Opportunities for Company |

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Messaging Matrix

|Top level benefit |Key Message |Proof point |

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