JOB DESCRIPTION - Bok Tower Gardens



JOB DESCRIPTION – Jan. 2014TITLE:Marketing ManagerREPORTS TO:Director of Marketing & Public RelationsCLASSIFICATION:Full-Time; Salaried/ExemptJOB SUMMARY:Assists the Director of Marketing & Public Relations in research, development and maintenance of the BTG brand/ image; advertising and promotional campaigns including research, design, placement, tracking and measuring effectiveness; design and implementation of internal and online surveys; graphic design projects including the creation of new logos, stationery, business cards, badges, guest passes, tickets, advertisements, brochures, posters, newsletters, annual reports and multi-media public relations projects. Duties also entail working with other departments to originate creative design concepts and other inter-departmental collateral materials; design and oversee inter-departmental collateral printing and folding; conduct and coordinate photography, videography and maintenance of photography archives; coordinate Internet marketing including design and maintenance for internal websites (main website, online gift shop, event micro-websites and others as needed); design and maintain social media channels and platforms, e-Newsletters and blogs; distribute news releases through email service and maintain mailing lists. KNOWLEDGE, SKILLS AND ABILITIES:Advanced proficiency in computer graphics and design software including Quark Xpress, InDesign, Illustrator, Photoshop and others program applicationsAdvanced proficiency in use of Mac computer operations, ability to train others to use Mac and provide basic computer maintenanceAble to prepare sketches or layouts to illustrate their vision for various designsSelects colors, artwork, photography, style of type and other visual elements for designs; selects the size and arrangement of various graphical elementsBackground includes Internet marketing, PPC, SEO, social networking, and Email marketingPlans, analyzes and creates visual solutions to communications problemsAbility to find the most effective way to get messages across in print media using a variety of methods such as color, type, illustration, photography, and various print and layout techniquesPossesses advanced digital photography skills for use in graphic designs, maintain archives with source photos saved in computers and on CDs, and Photoshop original photographyAbility to bring fresh, new design ideas to all aspects of advertisingAbility to understand how to accurately represent BTG with creative ideasMeets deadlines and manages multiple projects simultaneously with accuracy, composure and a professional, upbeat can-do attitude regardless of extent of design changesNeeds to be well read, open to new ideas and influences, and quick to react to changing trendsEstablishes and maintains effective working relationships with a diverse staffWorks effectively independently and as part of a fast-paced teamPossesses outstanding interpersonal and communication skillsExercises good judgment in all professional situationsEDUCATION AND EXPERIENCE:Position requires Bachelor’s Degree in graphic design or marketing communications, or 4 to 6 years equivalent work experience. Outside-the-box creativity, stellar communication skills, and quick problem-solving skills are essential.ESSENTIAL DUTIES:Bok Tower Garden’s Marketing Manager assists the Director of Marketing & Public Relations with all aspects of the department’s goals and objectives. He/she:Assists with the strategic direction and execution of all internal and external communicationsAssists in the development of new BTG marketing campaigns and promotionsResearches, places, designs and tracks all print, broadcast and Internet advertisingDevelops overall layout and production designs for BTG marketing campaignsDesigns ads for newspapers, magazines, and other print publications as neededDesigns event posters, flyers, postcards, brochures and other collateral materialsDesigns tri-annual Garden Path newsletterDesigns Annual ReportDesigns annual Programs & Events GuideDevelops and maintains BTG branding and visual identity guidelines; ensures consistent adherence to guidelines for all marketing materials and activitiesCoordinates Internet-based marketing and content, including design, maintenance and updates of BTG websites (main website, online gift shop, event micro-websites, and others as needed) Develops and executes online strategies including search engine optimization, keyword marketing, re-marketing; manages contracted Internet marketing consultants Manages BTG social media channels and platforms (Facebook, Twitter, YouTube, Flickr, Pinterest, etc.), e-Newsletters and blogsConsistently explores, recommends and optimizes digital communication methods, vehicles and technologies to engage with guests and other various audiencesDesigns and coordinates e-Newsletter and news release distribution through email service; maintains corresponding mailing listsSupervises part-time marketing assistant, research staff, and any contracted writers/content developersAssists in planning, organizing, executing, and managing BTG special events; helps coordinate tradeshows, guest and member events, various industry eventsServes as official marketing representative of BTG at industry meetings and functionsWrites basic copy as neededProofreads all BTG news releases and collaterals for accuracyProduces and edits video and digital photographs, creates contact sheets, maintains photo libraryWorks with printers, agency representatives and other vendors on production of collateral materialsAssists in the coordination of market research, online surveys, and guest surveys (both at BTG and off property)Performs other departmental duties as assignedWORKING CONDITIONS:Continuous communication and/or interaction with staff, volunteers, visitors, and managementOccasional evening, weekend and/or holiday work may be required to meet departmental deadlines or to provide staff support for special eventsProlonged periods of time sitting performing administrative functions such as writing, editing, proofreading or designingJOB ANALYSIS ACTIVITY CODES:Activity Level: A Physical Level: C, D, E, G, I, L, M, N, O, P, Q, R, SMental Level: A, B, C, D, E, FWorking Conditions: L***Bok Tower Gardens reserves the right to modify, interpret, or apply this job description in any way the company desires. This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position. This job description is not an employment contract, implied or otherwise. The employment relationship remains “At-will.” Qualified employees who, because of a physical or mental impairment that significantly limits a major life activity, require a reasonable accommodation to perform the essential functions of this position should notify their manager or Human Resources.*** ................
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