The Power of Cartoon Marketing - Amazon S3
The Power of Cartoon Marketing
How to create an awesome animated video clip that will get you noticed and your message heard with zero prior know-how!
INDEX
Book
PART 1 ? WHY ARE CARTOONS SO POWERFUL?
3
The Special Sauce
3
Conditioned since Childhood to Love Cartoons
4
Lowering Your Guard
4
Seeing the Bigger Picture
7
The Power of Toon!
8
A Solid "What does/doesn't work" Formula
9
A Few Undeniable Facts
10
How to Create an Awesome Animated Video
15
PART 2 ? HOW TO CREATE A COMPELLING SHORT STORY
16
The Secret Recipe
16
From Theory to Practice
20
Five Challenges
21
Bonus Workbook
PART 3 ? HOW TO CREATE AN AWESOME ANIMATED VIDEO CLIP: AN EASY 6-STEP PROCESS Step 1 - Write an awesome Script or Short Story Step 2 ? Storyboard Step 3 - Voiceover Guide / Background Music Step 4 - Dividing the Slides Step 5 - Populate the Slides with Visuals Step 6 ? Timing A Real Insider Tip
IS THERE A SHORTCUT?
A PERSONAL NOTE FROM THE UNICORN
APPENDIX Worksheet: Super Easy 5-Step Script Writing Template Case Study: PowToon's Script for Startups Table
ALL RIGHTS RESERVED. This book contains material protected under International and Federal Copyright Laws and Treaties. All and any parts of this book that are reproduced or transmitted in any form or by any means, electronically or mechanically, including photocopying, recording, or by any information storage and retrieval system should clearly state details of the author / publisher.
Copyright ? 2013 Ilya Spitalnik
2
Part 1
WHY ARE CARTOONS SO POWERFUL?
The Special Sauce
Have you ever found yourself watching a cartoon where mice talk, elephants fly or penguins build airplanes and say to yourself: "That's ridiculous! Where'd they come up with such nonsense?" Actually, no! The likelihood is you've never been bothered by how implausible a cartoon was... Why? It's because something magical happens when you watch a cartoon. Psychologists have a fancy name for it: "The Suspension of Disbelief" It's the special sauce that stops you from asking critical questions such as: Can this actually happen? Is this really possible? Does this make any sense?
3
Conditioned since Childhood to Love Cartoons
Most of us watched cartoons as children and still - to this day associate them with childish, non-business, and (more importantly) non-sales related matters.
Basically, we've been conditioned to accept cartoons as a nonthreatening form of communication and we absorb their messages in a very different way compared to the jaded "keep your guard up" attitude we typically adopt.
Lowering Your Guard
A cartoon encourages you to lower your guard and stop asking grown-up questions like: Do I like this packaging? Am I familiar with this brand? Do I have any prior experience with this vendor?
This is where cartoons become such a powerful marketing tool....
By eliminating the "criticizing" instinct for even just a few moments, we open ourselves to new messages.
To illustrate what I mean, take a look at these next two images. With each, be aware of the first thoughts that cross your mind:
4
Image 1
My thoughts: "Oh, a camera - someone's probably taking a picture."
5
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