Independent Study – Company Report



Individually you will choose one product within the company and follow it through the term as you learn about marketing concepts. This should allow you to apply marketing principles to the same product and build upon it over the course of one semester to help you understand some of the major aspects of product marketing. Each week you will add to a word document. Responses must be typed. Your responses will be in your own words and will not be copied and pasted from a web site. Some responses will require research.

Week 1:

• Choose a product

• Explain Logo, Slogan (tagline), Mascot for brand (or product); State Buying Motives/Incentives to purchase products

Week 2:

• State Target Market for product

Week 3:

• State Product Strategy for product

Week 4:

• State Place Strategy for product

Week 5:

• State Pricing Strategy for product

Week 6:

• State Promotional Strategy for product

Week 7:

• Summary

o What did you learn about the marketing of your product and the brand

o What changes would you recommend regarding any of the 4Ps

|0 Points |15 Points |30 Points |

|Not Prepared. |Typed responses are partially done – but |Prepared. |

|Nothing Printed Out. |incomplete. Content demonstrates weak effort.|Responded to Weekly Questions. |

|Unable to contribute to discussion for |Writing needs to be proofread due to grammar |Have typed responses on due date. Clear and |

|assigned product. |or spelling mistakes. Content and research |organized writing with no grammar or spelling |

|Responses are not in own words. |demonstrate inability to positively discuss |errors. Content demonstrates response is |

| |the topic. |comprehensive and thoughtful based on research and |

| | |effort. |

| | |Able to positively contribute to discussion. |

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