Telling It Like It Is: Letters To The Editor Discuss ...

The price charged for advertising is a function of both the size of the individual medium’s audience and the attractiveness of that audience to advertisers. The median page rate for a black-and-white advertisement in consumer magazines in 2000 was $3,740, up from just under $2,600 in 1990. ... 101 1 0110000 1 0091906 0018000 2 410 50 150 795 ... ................
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