INVESTOR DECK
[Pages:13]INVESTOR DECK
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WHAT IS OuOui!?
We develop & market tropical liqueurs made with premium rums, real fruits and spices for women and millennials looking for a convenient, enjoyable & memorable experience.
We designed OuOui!? Premium Liqueurs as a ready to serve that's also highly mixable into your favorite cocktails.
Passion Fruit & Guava Pineapple Rum Liqueurs.
PROBLEM - SOLUTION
Women hate the harsh burn, most liquors target men.
Women want intrigue, enhanced experiences.
Busy lifestyles; simple rewards in our bottles.
Real fruits and spices instead of the typical pseudo fruit flavors adds authenticity.
"I need that in my life!" ? Female Sampler 21-30
THE TEAM
Key Management: Nigel Walwyn: Founder/President Formulations; Master Blender; Media Robert Konieczny: Brand Designer 10 years product development & delivery
Board of Managers/Advisors: Douglas Jackson: Shared Vision Marketing Launched 2 IPOs worth $120 million Paul Jones: Owner, JTE Spirits 10 years industry; Investment banker
MARKET OPPORTUNITY
Total Addressable Market Rum: $8.4 Billion U.S. Liqueurs: $7.5 Billion U.S.
Target Customer Women 25 ? 54 Millennials (50% drinking pop.)
Consumption Florida: 1.8% rum growth New York: 2.3% liqueur growth New Jersey: 4.4% liqueur growth Georgia: 6.4% liqueur growth
REVENUE PROJECTIONS
Year 2 ? $5,333,000; 496K units sold;
gradual distro expansion; sales staff added; mgmt. salary start; distillery can scale on demand.
Gross Profit Margin = 43%
Year 3 - $14,156,000 1.3MM units sold; 3 flavors; $3.9MM expenses; 10 states + cruise; acquisition target.
Year 1 - $591,000 55,000 units sold; 2 flavors; NY, NJ, FL, GA; $19.99 retail/$10.75 wholesale; strict inventory control.
EQUITY OFFER
$130,000 $100,000 $50,000 $20,000
5.2% 4% 2% 0.8%
? 10% per annum Preferred Return ? $800K additional cap raise needed for year 2 scale ? Break-even projected during 5th month ? Pre-Revenue Valuation* - $2.5MM
*Berkus & VC Valuation Models
UEXSIET POOFSSFIBUILNITIDESS (1st Production Run)
Packaging
$75,600
Bottling Fee
$25,000
Ingredients
$40,000
Excise Tax
$21,200
Working Capital
$80,000
Total Uses $241,800
Projected Sources
Bank Loan
$191,800 79%
Equity by owner
$50,000 21%
Total Sources $241,800 100%
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