EXECUTIVE SEARCH PROFILE SENIOR DIRECTOR OF ... - …

Marywood University

EXECUTIVE SEARCH PROFILE

SENIOR DIRECTOR OF ADMISSIONS

1 Awesomw College |

The Opportunity

Marywood University, a private, coeducational, Catholic, liberal arts institution of approximately 3,000 students located in Scranton, Pennsylvania, seeks an experienced, dynamic, and talented Senior Director of Admissions. Reporting to the Vice President for Enrollment Services and Student Success, the Senior Director will lead recruitment efforts to enroll academically capable and diverse undergraduate, graduate, international, intensive English, and pre-collegiate program students in the University.

2 Marywood University | Senior Director of Admissions

The University

Located on 115 scenic acres, Marywood University blends outstanding academic, residential, athletic, and recreational facilities within a safe, residential neighborhood. The University offers 60 Bachelors degrees, 36 Masters degrees, and two doctoral degree programs. Eighty-seven percent of faculty has earned their terminal degree, and a low 12:1 student to faculty ratio ensures easy access to those top scholars. The Scranton/Wilkes Barre metropolitan area, the fourth largest in Pennsylvania, offers a low cost of living, excellent schools, easy access to multiple outdoor recreational opportunities, professional baseball and ice hockey, and close proximity to major east coast cities.

Outstanding freshman to sophomore retention figures and sixyear graduation rates place the University well ahead of many of its direct competitors. Twenty-two athletic teams compete at the NCAA Division III level; Marywood University is a member of the Atlantic East Conference, Landmark Conference (M/W Swimming & Diving and Women's Golf only) and the Eastern College Athletic Conference.

Marywood's legacy has been about embracing and promoting values of social justice and aiding the greater community. In recent years, Marywood faculty, staff, alumni, and students have donated over 200,000 hours of service to the greater Scranton area.

3 Marywood University | Senior Director of Admissions

Mission

Marywood University, sponsored by the Congregation of the Sisters, Servants of the Immaculate Heart of Mary, roots itself in the Catholic intellectual tradition, the principle of justice, and the belief that education empowers people. The University integrates an enduring liberal arts tradition and professional disciplines to create a comprehensive learning experience. Our undergraduate and graduate programs promote academic excellence, advance innovative scholarship and foster leadership in service to others. Within a welcoming and supportive community, Marywood challenges individuals of all backgrounds to achieve their full potential and make choices based on spiritual and ethical values. Marywood University prepares students to seek sustainable solutions for the common good and educates global citizens to live responsibly in an interdependent world.

4 Marywood University | Senior Director of Admissions

Core Values

Catholic Identity

The pursuit of truth, goodness, beauty, justice, and the common good within the context of the Catholic faith tradition and in dialogue and service with persons of diverse faiths and worldviews.

Respect

Honoring the uniqueness and dignity of each human person; demonstrating ethical and just interactions; and caring for the earth and all creation through a commitment to sustainability.

Empowerment

Access to education that enables all to achieve their full potential to live as conscientious citizens in a pluralistic society.

Service

A commitment to promoting social responsibility which fosters community engagement to meet real needs.

Excellence

Manifesting Marywood University's pursuit of the highest level of achievement in support of "Sanctitas, Scientia, Sanitas."

5 Marywood University | Senior Director of Admissions

Position Responsibilities

The Senior Director of Admissions will lead the recruitment team in pursuing targeted enrollments to reach University financial, academic, and mission objectives. To achieve enrollment goals, he or she will carefully select, train, motivate, empower, and lead staff and direct the development and implementation of policies and procedures to optimize staffing for the efficient processing, review and evaluation of students for admission.

6 Marywood University | Senior Director of Admissions

Challenges & Opportunities

The Senior Director of Admissions will develop and maintain effective relationships with internal stakeholders (faculty, deans, administrators, current students, athletics, alumni relations, and staff) to educate and inform regarding admission trends, strategies, and tactics. Employing an analytical mindset to effectively use data the Senior Director will provide regular reports, data analyses, and evaluation to the Vice President for Enrollment Services and Student Success; collaborate with campus partners to promote a culture of enrollment management; evaluate and research enrollment trends to shape strategic directions, regularly reassess the effectiveness of recruitment activities, and make appropriate adjustments to lead an effort that is proactive, strategic, and responsive to the changing needs of the student market. It is critical to maintain awareness of current demographic, legal and ethical issues affecting admission policies and programs in higher education. The Senior Director will facilitate long range planning using research and applied theory to analyze the marketplace.

providing input and direction regarding printed and electronic materials.

The Senior Director will routinely analyze data to shape enrollment directions and make appropriate adjustments, regularly reassessing the effectiveness of recruitment activities. He or she will reach out to external stakeholders including, but not limited to, parents, students, guidance officials, college placement officers, independent counselors, and admission-specific professional associations.

In addition, the Senior Director will lead committees in order to propel the priorities of University Admissions and facilitate long range planning using research and applied theory to analyze the marketplace. S/he also serves on additional university committees in an advisory capacity.

He or she will lead the development of, and execute initiatives as outlined in the Strategic Enrollment Plan with University constituents; work with the Associate Director for Communications, and other colleagues, to implement the communication strategies for University Admissions, including

7 Marywood University | Senior Director of Admissions

Qualifications O&pSpkoilrltsunities

?? Seven to ten years of progressive experience in admissions/ ?? Success in utilizing alumni in student recruitment and

enrollment management

enrollment yield activities

?? Success in developing and executing strategies and tactics to increase enrollment in a variety of markets at both the undergraduate and graduate level. This would include primary feeders, secondary and tertiary territories, under served populations, and international markets

?? Ability to develop and maintain key professional relationships including international organizations focused on student recruitment, enrollment consultants, marketing firms, and technology partners

?? Ability to understand and articulate technological innovations (including CRM), and to apply that knowledge and skill to support admissions processes and communications

?? Demonstrated experience with financial aid leveraging tools and forecast and predictive modeling (including net tuition revenue models)

?? Success in building and refining prospect pools that align with institutional priorities and goals

?? A high degree of involvement with admissions/enrollment management professional associations to increase institutional visibility and improve staff/personal professional development

?? Ability to be articulate, persuasive and precise in oral and written communications with internal and external audiences, including the President, Cabinet, Board of Trustees, faculty, staff, alumni (internal) and students, parents, school counselors, vendors (external);

?? Experience with international student recruitment including international travel, student visas, and identifying appropriate international markets

?? Possess an excellent understanding of current admissions best practices in all functional areas

?? Ability to mine and apply data to operational and strategic priorities.

?? Possess excellent supervisory, problem-solving, listening, and leadership skills

?? Ability to organize and prioritize workload for self and staff

?? Ability to organize and complete multiple tasks

?? Thorough understanding of federal and state laws, and university policies, governing admissions and recruitment

?? Demonstrated ability to create and monitor operating budgets; maximize the effectiveness of available resources

?? Promote and support open dialogue and transparency in all aspects of the work

?? Demonstrated ability to maintain and enhance a strong working relationship between enrollment management and the intercollegiate athletics department

?? Approachable; accountable; a person of integrity and high moral character; possesses a sense of humor

?? Experience with developing and maintaining a culture of hospitality and customer-first in dealing with students and their families

?? Bachelor's degree required; Masters degree preferred

8 Marywood University | Senior Director of Admissions

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