An Academic Blueprint for Cal State San Marcos



A. Blueprint Committee

|Name |Title |Representing |

|Bud Morris, Co-Chair |Chair/Former Chair, Academic Senate |Academic Senate |

|David Barsky |AVPAA – Academic Programs |Academic Programs |

|Jack Leu |Associate Professor, High Tech Management |CoBA Undergraduate and Graduate Program |

| | |Committees |

|Robin Marion/ Peggy Kelly |Assistant Professor, Education/Professor, Education |COE Curriculum Committee |

|Kristie McMullen |Student |ASI |

|Janet Powell/Vicki Golich |Professor & Department Chair, Political Science and, Director, |Co-Chair, Academic Senate BLP |

| |Faculty Center | |

|Sandy Punch |Director, Career & Assessment Center |Division of Student Affairs |

|Peter Arnade/Bob Rider |Associate Professor, History and Coordinator, General |COAS Curriculum Committee (CAP) |

| |Education/Associate Professor, Economics, and Interim Coordinator, | |

| |General Education | |

|Pat Worden |Interim Dean, Graduate Studies |Graduate Studies |

|Marcy Boyle |Assistant to the Provost & VPAA |Staff to the Committee |

B. Definition

• An eight-year plan for academic expansion

• Includes the design, processing and implementation phases

• Will take into account

– State and regional needs

– Student demand

– Pedagogical concerns

– Resources

– Collaborations

C. Data Gathering

In order to inform our planning about what programs to propose for eventual consideration in the university academic master plan, we gathered various sources of data as follows:

• Shortfall in Current Program Offerings (2001-2)

Bakersfield Humboldt San Marcos Sonoma Stanislaus

Students 6,455 7,455 6,257 7,404 7,062

Programs 82 101 50 96 98

• Most frequent requests for programs through enrollment services not currently offered at Cal State San Marcos

– Anthropology

– Criminal justice

– Engineering

– Marine biology

– Nursing

– Radio – television

• Top majors given at SDSU and not by Cal State San Marcos chosen by North County students in Fall 2001

– Engineering

– Radio – television

– Nursing

– Kinesiology

– Criminal justice

• Highly impacted programs in nearby CSUs (Fall 2001)

– Graphic design

– Nursing

– Radio, television and film

– Social work

• Programs given on at least 16 other CSU’s that we don’t offer

– Kinesiology/PE

– Philosophy

– Arts sub-disciplines

– Physics

– Anthropology

– Geology

– Public administration

– Education guidance counseling

– Nursing

– Business administration sub-disciplines

– Child development

– Criminal justice

• Advice from community college transfer directors

– Anthropology

– Architecture

– Biotechnology

– Child development

– Clinical psychology

– Criminal justice

– Engineering

– Foods and nutrition

– Horticulture/viticulture

– Marine biology

– Nursing

– Radio, television & film

• San Diego County 2002 Occupational Outlook (to 2006)

– Biotechnology assistants – two thirds of employers expect growth

– Fitness/wellness coordinators – two thirds of employers expect growth

– Computer engineers – 60% growth

– Medicine and health managers – 19% growth

– Physical therapy assistants – 21% growth

– Registered nurses – 18% growth

• All campus focus groups indicated the need for degrees in

– Allied health

• Gerontology

• Health care management

• Kinesiology

• Nursing

• Social work

• Speech and language therapy

– Interdisciplinary areas

• Child development

• Cognitive science

• Environmental studies

• Public policy

• Social justice studies

• Urban planning/studies

• Recommendations from Trust Board on0n eight proposed degrees (Physical education and kinesiology, Nursing, Criminology and justice studies, Social work and counseling, Information systems, Specialized MBAs e.g. biotech, technology integration, Doctor of education, Speech clinicians for public schools)

– All degrees pertinent with potential growth

– Incremental vs. quantum leap

– Balance growth and innovation

– Analyze demand vs. need

– Applied degrees with strong foundation

– At least 20 other degree programs

– Minors and certificate programs

• College curriculum documents

– Proposed degrees, minors, certificates

– Timelines

– Justifications

– Champions

D. Process of creating blueprint drafts

Early drafts of the blueprint drew upon all of the information presented in item C, and grew to include 8 certificates, 6 minors, 17 BA programs, 8 BS programs, 6 BS options, 2 MA programs, 2 MA options, 6 MS programs, an MFT, an MSA, an MPA, 2 MBA options, and an Ed.D. for the period 2002-2010. The initial placements used criteria such as placement of the programs on college plans, “magnitude of implementation” (the level of effort and resources needed to implement a program), and need/demand. The early drafts envisioned a balanced collection of both large and small programs, as well as both “low-hanging fruit” (the more easily implemented programs) and more difficult/expensive programs. Various issues, posed below as a set of questions, and available data were considered in turning these early drafts into a realistic plan:

• What is the enrollment outlook period through 2010?

Campus growth targets (in FTES) are available through 2010-11. Enrollment Services has projected total campus headcount enrollment from these FTES targets through enrollment management models.

• How many students are likely to enroll in the new majors?

CSU Statistical Reports provide data on the numbers of majors at each campus. Averaged system-wide data from Fall 2001 was scaled according to campus FTES and used to generate build-out proportions of University enrollment that can be scaled to the campus enrollments in future years.

• How do enrollments in new programs grow as programs are being phased in?

Enrollment trends in the more recently implemented CSUSM programs were compared to predictions that would have been made the year prior to implementation, via the methodology outlined in the preceding bullet, to see how quickly programs reached the predicted build-out size, and to determine a growth curve. (See item F for an update.)

• How are enrollments in new programs turned into FTES estimates?

A phenomenological model was used to find a linear relationship between the number of declared majors in a discipline and the FTES generated by the corresponding department in Fall 2001. For graduate programs the derived relation is FTES = .6*Headcount – 2.5. The methodology used in determining the corresponding undergraduate relation in versions 6.001 through 6.1 of the blueprint has been refined[1]; see item F for a description of the new methodology.

• How are FTES estimates related to FTEF projections?

A 20:1 ratio is used.

• What kinds of programs appear on the Academic Blueprint?

For simplicity, minors and certificates were not included in the blueprint, leaving bachelor’s and master’s programs and the Ed.D. Lists of baccalaureate and graduate programs offered at all CSU campuses are widely distributed by the CSU admissions application booklets, but certificates and minors are not publicized system-wide.

• What happened to programs that do not have an implementation date of Fall 2010 or earlier on the Academic Blueprint?

These programs were moved onto the Academic Blueprint “placeholder.”

• Why and how were some programs moved onto the placeholder?

The list of programs initially proposed would have accounted for more than the total influx of new students in the 2002-2010 period. To allow for continued growth in existing programs, the new programs needed to be spaced out. Consequently, many programs had their implementation dates moved beyond 2010, at which point they were moved onto the placeholder. Programs with a small initial enrollment, as projected by the methodology described, above were also moved onto the placeholder.

Various issues and data needed to be considered in creating a draft

• Growth of campus FTES and FTEF

• Balancing bringing on large and small programs

• Projected headcount enrollments during our growth based on system averages

• Conversion of headcounts to FTES based on relative number of required program courses

E. Feedback on blueprint drafts

• Meetings to obtain feedback

– CAP – September 27

– CoAS Chairs – October 4

– BLP – October 8

– Open forums – October 11, 14

– CoE curriculum committee – October 11

– NCHEA – October 22

– CoBA leadership group – November 7

– BLP co-chairs – December 10

F. Changes based on feedback

• Revisions to the projection methodologies.

o The underlying campus FTES targets have been updated, and may need to be updated in subsequent annual revisions to the Academic Blueprint.

o System wide data on numbers of students in degree programs for Fall 2002 has not yet been posted on the Chancellor’s Office website, so the headcount projections for built-out programs has not yet been changed (except to reflect changes in total campus enrollment projections).

o The growth curve for undergraduate programs (other than Biochemistry—see the bullet immediately below) has been refined by increasing the data set.[2] This leads to a slightly less aggressive growth pattern: 27% of built-out enrollment in year #1, 73% of built-out enrollment in year #2, and 100% of built-out enrollment in year #3 and beyond.

o No growth curve was super-imposed on the Biochemistry BS enrollments – since this is the re-labeling of an option that is already established in the Chemistry BS.[3]

o The growth curve for graduate programs has been re-examined using data from the Spanish MA program and the Biological Sciences and Computer Science MS programs. This leads to a more aggressive growth pattern in which programs reach their built-out enrollment level in year #1.

o The methodology for computing FTES from major headcount in undergraduate programs has been significantly changed. Existing degree programs were divided into two groups: Type A programs that have unique relations to GE and other university graduation requirements,[4] and Type B programs which do not have such an FTES pipeline.[5] The new programs proposed on the Academic Blueprint should have a headcount-to-FTES relation similar to that of the Type B programs, for which a linear regression analysis based on Fall 2001 and Fall 2002 data gives FTES = 29.9 + .47*Headcount. For a comparison of the results of this new methodology with the predictions found in earlier versions of the Blueprint and COAS CAP calculations, follow the footnote.[6]

• Changes in implementation dates

o The Information Systems option in the Computer Science BS was moved to 2005.7

o The History MA was moved to 2006.7

o The Environmental Studies and Environmental Science degree programs were moved up to 2006.7

o The Philosophy BA was moved from the placeholder list to 2006.7 This program is marked with an asterisk to indicate that the Blueprint Committee recommendation is contingent on evidence of sufficient student demand to sustain viable programs.

o The Anthropology BA was moved to 2007.7

o The Physics BS was moved from the placeholder list to 2007.7 This program is marked with an asterisk to indicate that the Blueprint Committee recommendation is contingent on evidence of sufficient student demand to sustain viable programs.

o The Art (Graphic Design) BA was relabeled Arts and Technology BA, and moved up to 2008.7 This degree program is expected to grow out of the Arts and Technology track that currently exists in the Visual and Performing Arts BA – possibly with a slightly different title.

o Following the Nursing Summit, the master’s degree in Nursing was moved back to 2010; it is scheduled for implementation two years after the first cohort of BSN students graduate.

o Enrollment predictions in the BSN degree program were revised to reflect a cohort model with students being admitted to the program in their sophomore year and graduating three years later.

o Enrollment predictions in the MA in Education options were converted to reflect the cohort structure of these programs.

• Revised headcount projections

• Added programs

• Statement of future directions

• Notation of programs still needing justification based on student demand and regional needs

o The Academic Blueprint Committee has left the BA in Humanities on the placeholder list pending receipt of additional data indicating student demand and regional need.

G. Academic Blueprint 2003

|College |Champion | Program |Number of Students with Declared Majors in |2010 |2010 |

| | | |2003 |2004 |2005 |

|COAS |  |B. Bio-Engineering |6 |33 |1.6 |

|COAS |G. Grimshaw, M. Schustack, |B. Cognitive Science |2 |31 |1.6 |

| |B. Yamashita, J. Ahlers, | | | | |

| |K. Brown, B. Saferstein | | | | |

|COAS |G. Oberem, M. Schmidt, G. |B. Earth Science/Geology |6 |33 |1.6 |

| |Vourlitis | | | | |

|COBA |S. Zera |B. Opt. Finance |44 |51 |2.5 |

|COAS |A. Yanez-Chavez |B. Geography |9 |34 |1.7 |

| |K. Knowles-Yanez | | | | |

|COAS |R. Roberts |B. Gerontology |2 |31 |1.5 |

|COAS |M. McDuffie |B. Humanities |4 |32 |1.6 |

|Library |A. Fiegen, G. Sonntag |B. Information Sciences |16 |38 |1.9 |

|COAS |  |B. Journalism |34 |46 |2.3 |

|COAS |V. Bennett, J. Gomez de |B. Linguistics |4 |32 |1.6 |

| |Garcia, J. Ahlers | | | | |

|COAS |M. Martinez |B. Theatre Arts |18 |38 |1.9 |

|COBA |K. Watson |B. Opt. Hospitality Management |19 |39 |1.9 |

|COAS |S. Beavers |B. Urban Planning/Public |12 |36 |1.8 |

| | |Administration | | | |

|COBA |S. Zera |M. Accountancy-Finance |27 |14 |0.7 |

|COAS |P. Jasien |M. Chemistry |10 |3 |0.2 |

H. Next steps

The blueprint committee can continue to play a useful function in the curricular process of the campus as follows:

• Annual review of new submissions and adjustment of timelines of programs on the blueprint

• Facilitation of data gathering and enrollment projections

• Organizing of summits/workshops

• Coordination of fund raising efforts

• Communication and public relations

• Incubation for programs outside of existing colleges

Curriculum developers wishing assistance from the Academic Blueprint Committee (with, for example, data gathering, enrollment projections, fundraising, etc.) should make their requests through the Office of Academic Programs. While the Academic Blueprint Committee will assist developers, the curriculum developers are ultimately responsible for presenting the program abstracts and the program proposals to the appropriate college curriculum committees.

The composition of the committee will be as follows:

Co-chairs: - Provost

- Chair of the Academic Senate (or designee, in consultation with Academic Senate Executive Committee)

Members: - AVPAA – Academic Programs

- (Interim) Dean of Graduate Studies

- Director, Career & Assessment Center

- One faculty member of BLP – selected by BLP

- One faculty member from each college – selected by the college curriculum/planning committee(s)

- One student – selected by ASI

Each member of the committee serves as a liaison between the Academic Blueprint Committee and the body that the member represents.

The committee’s process will be integrated with existing curricular planning processes as described in the UAMP Process recently approved by the Academic Senate as follows:

1. [Spring Semester] Program abstracts for potential programs inside a college are initiated at the departmental level or by interdisciplinary groupings of faculty and sent to college planning committees on an A-Form (Abstract Form).

2. A-Forms for potential programs outside of existing colleges are sent directly to Academic Programs.

3. College planning committees exercise authority to decide which potential programs appear on draft College Academic Master Plans (CAMPs).

4. College deans may modify draft CAMPs before submitting the official CAMPs to Academic Programs.

5. [Summer] Academic Programs sends all CAMPs and A-Forms to the Academic Blueprint Committee for analysis and further distribution.

6. Academic Blueprint Committee distributes CAMPs and A-Forms to other key planning stakeholders (including Academic Round Table, Analytic Studies, Cabinet, Enrollment Services, Facility Services, Instructional and Information Technology Services, Library, and Planning, Design and Construction). Academic Blueprint solicits feedback from these key planning stakeholders and synthesizes the received comments and its own analysis for BLP.

7. [Fall] Academic Programs forwards all CAMPs and A-Forms, and the Academic Blueprint Committee analysis to BLP.

8. BLP sends draft UAMP to Academic Senate. BLP exercises authority to decide which programs appear on the draft UAMP.

9. Academic Senate forwards the draft UAMP to President. Academic Senate has authority to modify the draft UAMP prepared by BLP.

10. [January] President sends the official UAMP to the Chancellor’s Office and the campus community is notifiedthe UAMP to the Academic Senate and other key planning stakeholders at the beginning of the Fall semester. The President has authority to modify the draft UAMP recommended by the Academic Senate in producing the official UAMP.

See the diagram on the next page.

[pic]

APPENDIX “A”

Degree Programs in Biotechnology and Biochemistry at Cal State San Marcos

Summary of Summit I

• Each degree program needs the fundamentals of a strong science background

o Basic molecular biology and biochemistry, including pathways, structures and mechanisms

o Quantitative and statistical skills

o Computer competency

o Bioethics

• Core of biotechnology related business courses, taught or co-taught by the industry

o Product development

▪ Diagnostic development

▪ Small molecules

▪ Biologicals

▪ Medical devices

o Other basic elements of business

▪ Marketing

▪ Manufacturing operations

▪ Intellectual property

▪ Legal issues of data collection and quality assurance

▪ Management and cost effectiveness

• Need to Develop Partnerships with Local Biotechs

o Internships

o Sponsored research projects

o Small projects to test new ideas not ready for full-scale development

o Make facilities available for projects, workshops, etc.

o Office of Research/Foundation should be proactive and streamline contract agreements

• Next steps

o Obtain feedback from the summit notes

o Next summit should start from this point

o Add new participants to reflect diversity of the industry and other stakeholders (e.g. students)

o Send proposals ahead of time

o Have regular meetings between industry reps and the university

o Develop a needs-based proposal

• Deliverables to the industry

• Student learning outcomes

• Student demand and potential for growth

• A niche for the programs

• Resource needs – start-up and long-term

APPENDIX “B”

Summary of Nursing Summit

December 13, 2002

1. Factors contributing to the demand for nurses in North County include:

• aging population of nurses,

• local facilities have 25% nurse job vacancy rate,

• expanding hospitals (by 20% at Palomar) and other health care facilities,

• regulations dictating lower patient-nurse ratios

• changing patient populations place a premium on bilingual nurses operating in a transcultural environment

• technological advancements (e.g. telemedicine) make it difficult for nurses to stay on the leading edge,

• increasingly specialized functions need to be covered (e.g., women’s health services, community health services).

• hospitals’ desire to reduce number of “travelers” and “registry nurses” with permanently employed staff nurses

• two semester waiting list to enter nursing programs at Palomar

• SDSU nursing program limited by availability of space for expansion

2. Summit participants’ ideas about design parameters

• We should be consistent with our university’s vision and identity

• We should meet the needs of the community for nurses that can operate successfully in a multicultural environment

• We should consider a specialty in Transcultural Nursing

• We should equip our graduates to speak Spanish as well as English

• We should address the educational needs of people in the community who wish to become nurses (e.g., they may need additional science education; they may need scholarships)

• We should graduate nurses who think critically and can handle pressure well

• We should offer a “generic” baccalaureate degree as well as a step up nursing degree (BSN).

• We should employ professors with doctoral degrees in nursing and accommodate to their needs to engage in research.

• We should also try to meet the needs of graduate nurses (i.e., for refresher courses).

3. Summit participants’ ideas about how to proceed to develop a program

• Acknowledge increasing competition from on-line programs

• Rely on help from other CSU departments and schools

• Plan to begin with 5 faculty members, each with a different specialty

• Establish and maintain good relationships with science departments

• Keep an eye on CSU initiatives that impact program design (e.g. YRO)

APPENDIX “B” (continued)

• Build a skills lab with approximately 6 beds and all the corresponding equipment, including mannequins and computer hardware. As Masters prepared nurse should be employed to run the lab.

• Develop the funding as a collaboration of community partnership and CSU commitments. The Board will not approve a soft-money only program.

• Federal support should also be sought

• The program should initially accommodate at least 30 students.

4. Requirements of the Board of Registered Nursing

• Feasibility study (Needs for a constant supply of nurses; nature of the program; faculty; curriculum; support)

• (A recommendation: Hire a nurse on the “ground floor”, but don’t hire anyone before securing the approval of the board or we might be left with a person who cannot be approved).

• After the feasibility study, write a self study, work with an assigned consultant, undergo site visit, attend board licensing committee meeting twice, gain approval for a particular start date.

• 51% of faculty must be full time.

• Work on a five year reaccreditation cycle.

5. Potential Collaborations

• We will have to work with the SD Consortium, a group that apportions students to clinical experiences; we can’t displace anyone’s students. Four semesters, with site rotations, are required.

• We will need to develop partnership agreements (MOU’s) with each clinic specifying the objectives and how they will be realized.

• Develop articulations with other colleges and universities

• SDSU offered to have us shadow their nursing faculty and offered help with budget estimates.

• Full proposal to BLP

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[1] A linear regression was obtained by plotting the FTES generated in departments/programs as a function of the number of students declaring majors in those departments/programs. The relation obtained was FTES = 27.6 + .76*Headcount. This relation is no longer used because it implicitly assumed that all undergraduate degree programs find a way to support themselves by tapping into General Education or offering some other “service course” that attracts a larger student population than just the program’s own majors. (See section F for the new methodology.)

[2] The original undergraduate growth curve was based on a study of the growth in the Communication and Human Development BA programs. Data from the growth of the Global Business Management BSBA option were also considered in developing the new growth profile.

[3] It should be expected that the headcount prediction methodology slightly underestimates major headcount—since students at CSUSM have a choice of fewer possible majors than students at most other CSU campuses). Indeed, this can be seen to hold in the case of Biochemistry. The methodology predicted 35 Biochemistry majors in Fall 2004, while there were 40 declared Biochemistry option students at CSUSM in Fall 2001. In as much as these predictions, like other enrollment predictions, are intended to give rough indications and not precise calculations, this agreement can be seen as validating the methodology for calculating headcount in new programs.

[4] For example, Biological Sciences with the Area B2 General Education requirement, Communication with the Area A1 General Education requirement, Political Science with the Area D8 General Education requirement, and Spanish with the Language Other Than English Requirement.

[5] For example, Business Administration, Economics, Psychology, and Women’s Studies.

[6] The new Blueprint FTES calculations are lower than in version 6.3 of the Blueprint, but higher than the COAS CAP calculations. The most significant contribution to the difference is that the latest COAS CAP methodology no longer assigns “start-up” FTES to new degree programs; in contrast, the most recently published COAS CAMP assigns 40 FTES in the initial year to disciplinary minors that are expected to grow into majors, 20 FTES in the initial year to stand-alone disciplinary minors, 40 FTES in the initial year to new disciplinary majors, and 5 FTES in the initial year to new interdisciplinary majors. The Blueprint formulas essentially give a base of almost 30 FTES before adding incremental FTES according to the expected size of the major. To make these different methodologies concrete consider their effect in predicting FTES for the Physical Education and Kinesiology BA (using the old headcount predictions, since they are used in the COAS CAP calculations):

|Major Headcount |FTES (Old Blueprint |FTES (COAS CAP |FTES (New Blueprint |

| |methodology) |calculations) |methodology) |

|44 |61 |12 |50 |

|130 |126 |45 |91 |

|177 |162 |84 |113 |

|191 |173 |105 |119 |

|204 |182 |111 |125 |

|218 |193 |116 |132 |

|230 |202 |118 |137 |

7 Per COAS CAP feedback.

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J ANUARY

F ALL

S PR I NG

Chancellor’s

Office

President

Academic Senate

BLP

College

Dean

Academic Blueprint Committee

Academic Programs

College Planning

Committee

Program

Proposers

Other Planning Stakeholders

SUMMER

See the preceding page for more details.

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