BLACK TEA AND MATCHA TEA LATTES WITH ABSOLUTELY 0 …

[Pages:1]T E A S ' T E A? L AT T E : A N E W G U I LT F R E E T E A L AT T E I N T WO N E W F L AVO R S

BLACK TEA AND MATCHA TEA LATTES WITH ABSOLUTELY 0 GRAMS OF FAT

NEW YORK, NY [JUNE 2013] ITO EN, the world's leading supplier of loose leaf tea and makers of the award-winning bottled tea, TEAS' TEA? launches a new line--TEAS' TEA? Latte, adding a new dimension to their portfolio of premium brewed teas.

The new Guilt Free Tea Lattes are a healthier version of the traditionally rich lattes. Authentically brewed with premium whole loose tea leaves and nonfat milk, each bottle is only 80 to 90 calories per serving with absolutely 0 grams of fat. Light and refreshing, the slightly sweetened TEAS' TEA? Lattes come in two (2) flavors--Black Tea Latte and Matcha Latte, packaged in a 16.9 fl oz PET bottle.

BL AC K TEA L ATTE Brewed with tea leaves from Sri Lanka, the fully oxidized tea leaf produces a deep and full bodied flavor.

MATCHA L ATTE Made with fresh brewed whole loose green tea leaves and stoneground powdered green tea traditionally used in Japanese tea ceremonies, Matcha is revered for its rich herbaceous taste and potent natural occurring antioxidants.

"We are excited to be expanding our bottled tea offerings with a new dimension by adding milk, a European tradition that dates back to the 17th century." says Rona Tison, Sr. Vice President of corporate relations. "With consumers monitoring their calorie intake, our TEAS' TEA? Lattes can be enjoyed guilt free without compromising the integrity of a pure tea taste."

The TEAS' TEA? Lattes are conveniently packaged in environmentally friendly BPA Free/PET 1 bottles that are the lightest weight in the ready-to-drink tea industry. With most lattes offered in heavy glass bottles, TEAS' TEA? Latte weighs only 18 grams, and is recyclable and non-leaching. The company has been recognized for their CSR initiatives by recycling used tea leaves to create eco-friendly products.

TEAS' TEA? named from the Japanese expression Ocha no Naka No Ocha, simply meaning "The Tea of ALL Teas!" uses the finest quality whole loose tea leaves. With thoughtful sourcing and meticulous brewing methods, TEAS' TEA? proprietary filtration method reduces sediment creating a clean finish. The company has been a pioneer and

leader in the unsweetened tea market for over 10 years in the United States, and continues to expand its bottled teas offerings to include TEAS' TEA? half & Half to the natural and mainstream market.

ABOUT ITO EN (North America) INC., a subsidiary of ITO EN, LTD., is the nation's leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS' TEA?, Traditional Japanese Tea (Oi Ocha--Japan's #1 Selling Green Tea, ITO EN Shots and Artisianal Loose Leaf teas). Voted as "Best Tea" in New York City's Zagat's Gourmet and Entertainment Guide and hailed as "Model Tea" by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer and innovator in the tea industry.

FOR ADDITIONAL INFORMATION ON ITO EN PRODUCTS PLEASE VISIT US AT WWW. OR ITOEN | ITO_EN | ITOEN

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