Internship Report on Project Management System of ...

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Internship Report on Project Management System of Portonics Limited

Submitted to: Dr. Mohammad Tareque Aziz Assistant Professor & Program Manager Center for Business Excellence

BRAC Business School BRAC University

Submitted by: Rashedul Alam Sarker

ID: 11164040 Major: Marketing Management

BRAC Business School BRAC University

Date of Submission: 13 July, 2014

Letter of Transmittal

Date: 13 July 2014

Dr. Mohammad Tareque Aziz Assistant Professor & Program Manager Center for Business Excellence BRAC Business School BRAC University

Subject: Submission of Internship Report

Sir,

It is my great pleasure to submit the internship report titled "Project Management of Portonics Limited" which has been prepared as an integrated part of the course requirement of my MBA program. My internship was held at Portonics Limited, House01, Road-23/A, Gulshan-1, Dhaka-1215.

It will be highly appreciated if you kindly accept the report. Your positive action regarding this matter would be very much helpful for my academic career. It has also to be mentioned that without your expert advice and cooperation it would not have been possible to complete this report. If you need any further clarification or information in interpreting this analysis, I will be glad to answer your queries.

Sincerely yours

Rashedul Alam Sarker ID: 11164040 Major: Marketing Management BRAC Business School BRAC University

Letter of Authorization

This is to certify that the internship report titled "Project Management of Portonics Limited" has been submitted for the award of Masters of Business Administration (MBA) with major in Marketing Management from BRAC University carried out by Rashedul Alam Sarker,Student ID # 11164040 under my supervision. This report is free from plagiarism. He is permitted to submit the internship report.

Dr. Mohammad Tareque Aziz Assistant Professor & Program Manager Center for Business Excellence BRAC Business School BRAC University

Acknowledgement

At the beginning I am very much grateful to almighty Allah for giving me strength and opportunity and sound mind to complete the internship report. I want to bid my heartiest thanks to my supervisor, Dr. Mohammad Tareque Aziz, Assistant Professor & Program Manager, Center for Business Excellence, BRAC Business School, BRAC University for guiding and giving me the opportunity to initiate this report. Then I want to thank Portonics Ltd for giving me the opportunity to do my internship in the organization. My special thanks to Mr. Amir Sattar Dhedhi and Mr. Atif Sattar, MD of Portonics Ltd. who assigned me in the project.

I would also like to thank cordially Mr. Golam Musabbir, Sr. Account & Admin Manager and Minaal Choudhury, Marketing & Communications Associate, and Mr. Mir Safder Reza, Marketing & Sales Executive of Portonics Ltd. who helped me in every step in the organization and also assisted me a lot for the preparation of this project. I am also very grateful to Masuda Islam Sharnali, Mahboob Alam Sarker, Rebeka Sultana, Masuda Sultana and Md. Ahsanul Mahmood for their cordial support without which the project would have been difficult for me to complete.

I would also like to thank BRAC University authority for their library and internet facilities from where I got enormous information.

Executive Summary

Portonics is a team of technology consultants that specialize in web design, social media, online marketing, and branding on the web. Portonics provides the best IT services to its clients using some specific project management tools. Trello is one of them. It is very easy to use and both client and service provider has significant access to it. Both the parties can give their feedback on the project at any stage of the project. That's why Trello is one of the best project management tool in the world and used by best companies like Virgin Group, General Motors etc.

Portonics has very good reputation in the market as the best service provider and the clients are also very happy to have the service from Potonics. Thus it has significant bargaining power over buyers and the cost of its service is quite high. Also, it provides Social Media Marketing Solution to some of its clients which gives it the ultimate market lead. Moreover, the threat of other companies are less due to this reason and lack of quality service provider companies exist in the market gives Portonics the edge over to its competitors.

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