Chapter 01: Why Is Marketing Management Important?

- To examine the following topics using a rigorous process to evaluate how they interact with each other and with market forces: a- Strategic Planning, b- Competitive Strategy, c- Customer Relationships, d- Marketing information’s systems, e- Marketing research and use of information, f- Sales forecasting, g- Market and Consumer Need analysis, ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download