Entrepreneurship, 2013, 640 pages, Robert D. Hisrich ...

[Pages:20]Entrepreneurship, 2013, 640 pages, Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, 0071326316, 9780071326315, McGraw-Hill Education, 2013

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The 9th Edition of "Entrepreneurship," by Robert Hisrich, Michael Peters and Dean Shepherd has

been designed to clearly instruct students on the process of formulating, planning, and

implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on

a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-

picked by the authors to go hand-in-hand with chapter concepts. The superb author team of

Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses

the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global

entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to

Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances

the

crucial

line

between

modern

theory

and

practice.

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