Sporting Goods 2021 - WFSGI

Sporting

Goods 2021

The Next Normal for an Industry in Flux

Disclaimer:

This work is independent, reflects the views of the authors,

and has not been commissioned by any business, government,

or other institution.

Sporting

Goods 2021

The Next Normal for an Industry in Flux

¡ª Consumer shifts

57

3.

Sustainability ¡ª

the COVID-19-accelerated

Next Normal

5. 

¡ª Digital leap

Leap Forward in

Online ¡ª Accelerating

Business Model

Shift to DTC

8.

¡ª Industry disruption

Supply Chains ¡ª

the Flexibility Imperative

and a Raised Bar

on Agility

4

Sporting Goods 2021

2.

Physical Activity

Gap ¡ª an Opportunity

to put Healthy Lifestyles

within Reach of All

1.

Athleisure ¡ª the New

Default and a Competitive

Battleground

4. 

Digital-enabled Fitness and Exercise Communities Take Center Stage

6. 

Marketing Shift from Assets

to Influencers ¡ªan Opportunity

to Make Digital Pay

7. 

Retail Under Pressure ¡ª But a Critical Part of the Future Channel Mix

5

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download