Meal Kits - Field Agent
[Pages:18]FOOD FOR THOUGHT
AMERICANS SHARE ATTITUDES TOWARD
TABLE OF CONTENTS
03 Meal Kit Usage 04 Top Brands 05 Frequency of Use 06 Key Benefits 07 Key Drawbacks 08 Shopping More or Less? 09 Why Not Meal Kits? 10 Incentives to Try 11 Consumer Awareness 12 Preferred Trial Brand 13 Future Purchase Intentions 14 Grocery Store Meal Kits? 15 Preferred Brand Assortment 16 In Their Own Words 17 Demographics
What's Cooking with Meal Kits?
Field Agent screened its panel of more than one million consumers to locate individuals who cook at home at least three times a week. We then targeted 1,369 of these consumers to answer a series of questions about meal kits.
Our chief objective was to understand Americans' meal kit behaviors and attitudes, and, as you'll see, we sought the perspectives of both meal kit users and non-users.
The following pages contain a variety of tasty insights to help you make sense of the meal kit trend--and whether, looking ahead, they have potential for future growth.
2
approximately how many meal kits have you ordered online and prepared at your home?
Agent Photo
3
1-3
14%
4-7
5%
8-10
3%
11-20 2%
20+ 3%
0 (i.e., never ordered a meal kit)
(N = 1,369)
73%
which meal kit brands have you ordered online and prepared at your home? Answered only by respondents who have ordered meal kits online (n = 371)
64%
Led all meal kit brands
4
46%
16% 9%
6%
Second most popular meal kit brand
5% 5%
4%
4%
3%
OTHER
Tyson Tastemakers
Terra's Kitchen 2%, Marley Spoon 2%, Purple Carrot 2%, Peach Dish 1%, Gobble 1%, Takeout Kit 1%
of the total number of meals you've prepared at home over the past year, what % have meal kits accounted for?
Answered only by respondents who have ordered meal kits online (n = 371)
65%
13%
3%
6% 3% 3% 3% 3% 1%
0%
1-5%
6-10%
11-20%
21-30%
31-40%
41-50%
51-90%
91-100%
Agent Photo
5
what do you consider the key benefits of meal kits?
Answered only by respondents who have ordered meal kits online (n = 371)
71% 57% 53% 49% 43% 42% 34% 9% 3%
Variety/trying new foods Saving time (when cooking; by not shopping) Overall experience (fun/novelty) Easier shopping (i.e., easier than going to store) Easier preparation (i.e., easier than traditional cooking) Eating healthier Eating fresher Better value (than conventional home-cooked meals) Other
have you ever subscribed to a meal kit delivery service?
Of meal kit users (n = 371)
58% yes
42%
no
6
What are the key drawbacks of meal kits?
Answered only by respondents who have ordered meal kits online (n = 371)
71%
Too expensive
(meals/subscription)
35%
Satisfying entire household
4%
Problems shopping online
5%
Other
5%
Too much mess (preparing meal)
22%
Recipes/taste of some meals
18% Cuisines available
17% Too much waste
Agent Photo
14%
Problems with delivery
15%
Poor quality of some ingredients
16%
Amount of time preparing meals
Want to know what Customers
THINK ABOUT YOUR PRODUCT?
LEARN MORE
7
Are you buying more or less at traditional grocery stores since you started using meal kits?
Answered only by respondents who have ordered meal kits online (n = 371)
Meal kits are currently geared toward family. They need to have options for
" " single people that are affordable.
4% 5% 8%
60% 13%
Much more
More
A little more
Neutral
A little less
8
60% Neutral
3%
Less
2% 5%
Much less Not applicable
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- building a data driven digital marketing strategy from scratch
- meal kits field agent
- the american family today
- army field feeding systems
- box for that from meal kits
- basic preparedness fema
- los angeles county local community resources during covid 19
- ready pac foods expands into the 8 3 billion fresh meal
- occupational therapy toolkit
- home delivered meals
Related searches
- watercolor kits for beginners
- drug test kits for meth
- blood type kits at walmart
- sip panel home kits prices
- meth testing kits for homes
- fba tool kits calculator
- soap making kits wholesale
- panelized home kits with prices
- soap making kits for beginners
- soap making kits for adults
- preschool curriculum kits to purchase
- soap making kits amazon