Dr. J's Resource Site for Communication Studies

association, a signifier may be decoded as meaningful, for example, even when no one encoded it. Some of us find a rainbow, or full moon, meaningful. Gopnik (2020) uses the example of Covid-19: “The microbe has no meaning; we seek to create one in the chaos it brings” (The New Yorker, March 30, The Coronavirus Crisis Reveals . . .). ................
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