Investor Seminar October 22, 2018
[Pages:32]Investor Seminar October 22, 2018
Specialized Nutrition in China:
a Strong and Sustainable engine for growth
Bridgette HELLER EVP, Danone Specialized Nutrition
Bridgette Heller
3 years at Danone
2016
EVP Specialized Nutrition
2010
EVP Consumer Care at Merck & Co
2005
Global President Baby Global Business Unit at Johnson & Johnson
Prior to 2005
Senior positions at Kraft Foods
I2I
context
China, a key growth engine
short term
Maintaining Leadership in a shifting landscape
mid-long term
Great potential to capture new
opportunities
context
China, a key growth engine
short term
Maintaining Leadership in a shifting landscape
mid-long term
Great potential to capture new
opportunities
China is large and growing part of Specialized Nutrition Portfolio
Specialized Nutrition Net sales ~ 7 bn
Greater China Net sales
context China, a key growth engine
short term Maintaining Leadership in a shifting landscape
mid-long term Great potential to capture new
opportunities
Greater China
ELN
AMN
CAGR
AMN ELN
Rest of the World
pediatric nutrition
Infant Milk Formula (IMF) TOP3 Player
Aptamil #1 Brand
Allergy Management
Neocate #1 Brand with HCP's
2014
2015
2016
adult nutrition
2017
Enteral Nutrition
Nutricia # 1 Adult Nutrition Brand
&
partnership
10 years of massive growth of IMF market
Greater China IMF Market 21bn
increase
07 08 09 10 11 12 13 14 15 16 17
YOY Growth
Baby births
Urbanization & middle class
Safety Concerns
07 08 09 10 11 12 13 14 15 16 17
Source: Euromonitor Packaged foods value
Premiumization
context China, a key growth engine
short term Maintaining Leadership in a shifting landscape
mid-long term Great potential to capture new
opportunities
Infant Milk Formula Global Market
Greater China Rest of the world
Source: value, Nielsen, Smartpath
We outperformed category while building a more sustainable IMF business model
context China, a key growth engine
short term Maintaining Leadership in a shifting landscape
mid-long term Great potential to capture new
opportunities
Market Share Value%
Danone route-to-market Share of Net sales
Multinationals
(ex Danone)
Danone
Chinese top-4 Other
2018 MAT
Source: Nielsen & smartpath IMF category ; Internal netsales
Indirect
Direct
2015
2018 Est
We are successfully building Direct channels to address sustainability of RTM
context China, a key growth engine
short term Maintaining Leadership in a shifting landscape
mid-long term Great potential to capture new
opportunities
Direct China Net sales
Direct International Net sales
increase in sales
vs 2014
2014
2015
2016
2017 2018 EST
Source: internal
2014
2015
2016
2017 2018 EST
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