Dietary Supplement Consumer Trends and Preferences Report ...
[Pages:4]Dietary Supplement Consumer Trends and Preferences Report (2021)
This revealing new report is based on results from the Annual Survey of Vitamin & Supplement Users conducted in November 2020 with responses from 9,647 supplement consumers. The 150+ page report explores consumers' perceptions of the brands, products and merchants they use, as well as their usage of specific types of supplements.
Brands Covered (Sample size per brand of 90 to 2,496 respondents)
21st Century
Dr. Sinatra
Natural Factors (U.S.)
Advanced Bionutritionals Elysium
Natural Vitality CALM
Align
Emergen-C
Nature Made
Alive! by Nature's Way
Enzymatic Therapy
Naturelo
Allergy Research Group Enzymedica
Nature's Answer
Amazing Formulas
Equate (Walmart)
Nature's Bounty
Amazing Grass
Ester-C
Nature's Life
American Health
Florastor
Nature's Plus
Ancient Nutrition (Dr. Axe) Gaia Herbs
Nature's Valley (Savon)
AOR (Advanced
Garden of Life
Nature's Way
Orthomolecular Research) GNC
New Chapter
Barlean's
Great Lakes Gelatin Co.
Nordic Naturals
Bausch & Lomb
Gundry MD
NOW
Bayer
Healthy Origins
Nutiva
Best Naturals
Herb Pharm
Nutricology
BioAstin (Nutrex Hawaii) Himalaya Herbal
Nutricost
Biotics Research
Host Defense
Nutrigold
BioTrust
HPF Cholestene
One-A-Day
Bluebird Botanicals
Integrative Therapeutics
Optimum Nutrition
Bluebonnet
Jamieson (Canada)
Oregon's Wild Harvest
Bronson Labs
Jarrow
Orgain
Bulk Supplements
KAL
Organic India
Bulletproof
Kirkland (Costco)
Ortho Molecular
California Gold Nutrition Klaire Labs
Osteo Bi-Flex
Caltrate
Kroger
Physician's Choice
Carlson
Kyolic/Kyo-Dophilus
Piping Rock
Centrum
(Wakunaga)
PlusCBD Oil
Charlotte's Web
Life Extension
ProCaps (Andrew
Citracal
MegaFoods
Lessman)
CocoaVia
MegaRed
Pure Encapsulations
Country Life
Member's Mark (Sam's
Pure Synergy
Culturelle
Club)
Puritan's Pride
CVS
Metagenics
Purity Products
Designs for Health
Moutain Rose Herbs
Quest
Doctor's Best
Move Free
Qunol
Doterra
MRM (Metabolic Response Rainbow Light
Double Wood
Modifers)
Real Mushrooms
Douglas Laboratories
Natrol
Renew Life
Dr. Mercola
Natural Factors (Canada) Rite Aid
Root2 (Vitacost) Schiff Seeking Health Solaray Solgar Source Naturals Spectrum Sports Research Spring Valley (Walmart) Sprouts Standard Process Stop Aging Now (SAN) Sundown Swanson Synergy (Vitacost) Terry Naturally (Euro
Pharma) Thorne Research Trace Minerals Trader Darwin (Trader
Joe's) TruNature (Costco) Twinlab Up & Up (Target) Vega Vitacost Vitafusion Vital Nutrients Vital Proteins Vitamin Shoppe Vitamin World Viva Labs Walgreens (Finest Nutrition) Webber Naturals (Canada) Whole Foods Xymogen Young Living Youtheory Zhou Nutrition
Merchants Covered (Sample size per merchant of 90 to 3,035 respondents)
BJ's Bluebird Botanicals Bulk Supplements CocoaVia Costco CVS Doterra eBay GNC Gundry, MD Healthcare Practitioner's Office
Kroger Life Extension Local Health Food Store Local Pharmacy Local Supermarket Metagenics Natural Grocers Piping Rock Publix Pure Encapsulations Puritan's Pride
Rite Aid Sam's Club Sprouts Farmer's Market Swanson Target Thorne Research Trader Joe's Vitamin Shoppe Walgreens Walmart Whole Foods
Supplements Categories Covered (Including brand-specific satisfaction ratings for those in bold)
5-HTP
Cocoa &/or Dark Chocolate
Acetyl L-Carnitine
Coconut Oil
Activated Charcoal
Cod Liver Oil
Adrenal Support
Collagen
AHCC (Active Hexose
Colostrum
Correlated Compound)
Copper
Aloe
CoQ10/Ubiquinol
Alpha Lipoic Acid
Cranberry
Amino Acids (Including
Curcumin/Turmeric
BCAAs)
Dandelion
Amla Berry
DGL Licorice
Apigenin
DHEA
Apple Cider Vinegar
Digestive Enzymes
Artichoke Extract
Dim (Diindolylmethane)
Ashwagandha
D-Mannose
Astaxanthin/Zeaxanthin
D-Ribose
Astragalus
Echinacea
B-12 (Cobalamin)
Elderberry
B-6 (Pyridoxine)
Electrolytes
Bacopa
Epicor?
B-Complex
Essential Oils
Beetroot
Fenugreek
Benfotiamine
Fiber (Including Psyllium)
Berberine (and Goldenseal) Fisetin
Bergamot
Fish Oil/Krill Oil/Algae
Beta Glucan
Oil/Omega-3 (EPA/DHA)
Betaine HCL
Flaxseed/Plant Oils
Beta-sitosterol
Folic Acid/Folate (B-9)
Bilberry
GABA
Biotin (B-7)/Hair, Skin, Nails Garlic
Formula
Ginger
Bioperine
Ginkgo Biloba
Bitter Melon Extract
Ginseng
Black Seed Oil
Glutathione
Blueberry Extract
Glycine
Bone Broth
Gotu Kola
Boron
Grape Seed Extract
Boswellia
Green Tea
Brewer's Yeast
Greens/Whole Foods
Bromelain
Gymnema
Calcium
Hawthorn
Carnosine
Holy Basil
Cat's Claw
Horse Chestnut
Cayenne
Huperzine A
CBD/Hemp Extract
Hyaluronic Acid
Chia Seed
Inositol
Chlorella
Iodine
Cholesterol Lowerers
Iron
(Sterols/Stanols)
Joint Health Formula
Choline (all forms)
(Glucosamine,
Chromium
Chondroitin, etc)
Cinnamon
Kava Kava
Citicoline
Kelp
L-Arginine
Prostate Formula
L-Carnitine
Protein/Nutrition Bars
L-Citrulline
Protein/Nutrition Powders &
Lecithin
Drinks (Includes Whey)
Lemon Balm
Pterostilbene
L-Glutamine
Pumpkin Seed Oil
Lion's Mane
Pycnogenol
Lithium (low dose)
Quercetin
L-Lysine
Red Yeast Rice
L-Theanine
Resveratrol
L-Tryrosine
Rhodiola
Lutein/Zeaxanthin
Riboflavin (B-2)
Lycopene
Rutin
Maca
Saffron
Magnesium
SAMe
MCT Oil
Saw Palmetto
Melatonin
Selenium
Memory Supplement
Serrapeptase
Menopause Supplement
Sexual Enhancement
(Soy Isoflavones/Black
Supplement (e.g. Yohimbine)
Cohosh)
Silica
Methylfolate (5-MTHF)
Slippery Elm
Milk Thistle/Silymarin
Spirulina
Modified Citrus Pectin
Sports Supplement (e.g.
Molybdenum
Creatine, HMB)
Monolaurin
St. John's Wort
Moringa
Stinging Nettle
MSM
Strontium
Multivitamin (Including
Sulforaphane
Prenatal)
Superfruit Supplement (e.g.
Mushrooms (all types)
Acai, Goji, Noni, Mangosteen)
NAC (N-acetyl cysteine)
Tart Cherry
NADH/NAD+
Taurine
Nattokinases
Thiamin (B-1)
Niacin (B-3) (all forms)
Thyroid Support Complex
Nicotinamide Riboside
Triphala
(Niagen)
Tryptophan
Olive Leaf Extract
Valerian
Omega-7s/Sea Buckthorn
Vinpocetine
Oregano
Vision Support Formula
Pantethine/Pantothenic Acid Vitamin A/Beta-carotene
(B-5)
Vitamin C (Including Rose
Passion Flower
Hips)
Phosphatidylserine
Vitamin D
Pine Bark Extract
Vitamin E (Includes
Pomegranate
Tocopherols & Tocotrienols)
Potassium
Vitamin K (includes Mk-7 K2)
PQQ
Weight Loss Supplements
Prebiotics
(e.g. CLA, Garcinia, Green
Pregnenolone
Coffee Bean)
Probiotic (e.g. Acidophilus, Wheat Grass
Lactobacillus)
Zinc
Progesterone Cream
To order or for more information, please contact: Lisa Sabin at Lisa.Sabin@ or 609-936-0770
Dietary Supplement Consumer Trends and Preferences Report (2021) - Contents
Brand Analyses: Introduction to Brand Analyses Popularity of Brands (149) in Survey The Top Brands (135) of
Supplements Overall Consumer Satisfaction with
Top Brands Consumer Satisfaction with Key
Aspects of Top Brands Satisfaction with Types of
Supplements by Brand
Merchant Analyses: Introduction to Merchant Analyses Where Consumers are Buying
Supplements Popularity of Merchants (38) in
Survey The Top Merchants (35) of
Supplements Overall Consumer Satisfaction with
Top Merchants Consumer Satisfaction with Key
Aspects of Top Merchants
Analyses of most brand and merchant results by consumer age, gender and total daily supplements used.
Supplement Usage Analysis: Specific Types of Supplements
Purchased Specific Types of Supplements
Purchased analyses by total daily supplements used, age, and gender
Appendix: Methodology Respondent Demographics and
Supplement Usage
List of Tables Popularity of supplement brands (149 brands) Consumer overall satisfaction with their supplements
(% highly satisfied) (Top 135 brands) Consumer satisfaction with supplement prices Consumer satisfaction with supplement performance Types of supplements purchased ? most popular as well
as analyses by total number purchased, age, and gender Consumer satisfaction with type of supplement by
brand for Calcium, CBD, CoQ10, Joint Health, Magnesium, Melatonin, Multivitamin, Omega-3s, Probiotic, Resveratrol, Vitamin C, and Vitamin D Types of merchants consumers use ? most popular as well as analyses by total number purchased, age, and gender Popularity of merchants consumers use (38 merchants) Consumer overall satisfaction with merchants (% highly satisfied) (Top 35 merchants) Consumer satisfaction with merchant's prices Consumer satisfaction with merchant's information about products Consumer satisfaction with merchant's customer service Consumer satisfaction with merchant's speed of delivery Consumer satisfaction with ease of returning product
List of Figures Consumer satisfaction with brands Consumer satisfaction with brands by 1) daily usage, 2) age, and 3)
gender Consumer satisfaction with type of supplement by brand Consumer satisfaction with merchants Consumer satisfaction with merchants by 1) daily usage, 2) age, and
3) gender Respondent demographics by 1) supplements taken per day, 2) age,
and 3) gender
Single Brand or Merchant Analysis ? Contents
Customized reports further analyzing a specific brand, merchant, or supplement type are available and include the following:
For Specific Brand or Merchant: Brands Used in Combination with this
Brand or Merchant Types of Merchants Used by
Customers Specific Merchants Used by
Customers Consumer Demographics (Age &
Gender) Number of Supplements Used Daily
LIST OF FIGURES AND TABLES: Brands used by customers Types of merchants used by customers Specific merchants used by customers Customer supplement usage ? By age and gender Customer age ? By usage and gender Customer gender ? By usage and age
To order or for more information, please contact: Lisa Sabin at Lisa.Sabin@ or 609-936-0770
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