Expanding Awareness of Mental Health

Expanding Awareness of Mental Health

in Childhood and Adolescence

The Awareness Program Manual

The Presidential World Psychiatric Association (WPA) Program on Global Child Mental Health

In Collaboration with

The World Health Organization (WHO)

&

The International Association for Child and Adolescent Psychiatry and Allied Professions (IACAPAP)

Developed by

Christina W. Hoven

WPA

WHO

IACAPAP

Global Child Mental Health Program

Steering Committee:

Chairperson Ahmed Okasha, Egypt Vice Chairperson Norman Sartorius, Switzerland Scientific Director Helmut Remschmidt, Germany Scientific Vice Director Sam Tyano, Israel Secretary Tarek Okasha, Egypt Members John H. Heiligenstein, USA Peter Jensen, USA Barry Nurcombe, Australia WHO Representative Myron Belfer, Switzerland

Awareness Taskforce:

Chairperson Sam Tyano, Israel Therese Ange Agossou, WHO/AFRO Myron Belfer, Switzerland K. Michael Hong, Korea Christina W. Hoven, USA Duya Song, China Danuta Wasserman, Sweden

Acknowledgements: A special "thank you" to the ICAF (International Child Art Foundation) for permission to use children's artwork from their website: . Dr. Ashfaq Ishaq is the founder and Executive Director of the ICAF and serves on the Advisory Board of the World Psychiatry Foundation. Cover art: Sherry Atef Georgy, Age 12, Egypt

November 2004

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The Awareness Program Manual Writing Team:1

Thao Doan Carol Herbig Mohammad Karim Chakravarthy Koonapareddy Donald J. Mandell Katie Merrill Awali Samara-Mansi Karen Sautter Cynthia Weinstein David Wilkin (Team Leader)

Francisca Candra, Age 10 Indonesia

1 Members of Child Psychiatric Epidemiology Group, Columbia University, Department of Epidemiology, Mailman School of Public Health; Department of Child and Adolescent Psychiatry, College of Physicians and Surgeons and the New York State Psychiatric Institute, 1051 Riverside Drive, Unit 43, New York, NY 10032.

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Expanding Awareness of Mental Health in Childhood and Adolescence

Table of Contents

Introduction to an Awareness Campaign ..........................................................1 ? Purpose of an Awareness Campaign ? Severity of Children's Mental Health Problems ? Understanding the Impact of Social Problems ? Planning an Awareness Campaign

I. Contents of an Awareness Campaign.............................................................8 ? Healthy Development ? Identifying Common Problems and Disorders ? Treatment Options ? Available Resources ? Stigma ? Suicide Among Adolescents

II. Target Populations for an Awareness Campaign .......................................24 ? Children ? Families ? Schools ? Community and Religious Leaders ? Institutions ? Health Care Providers ? Non-Governmental Organizations (NGOs) ? Policy Makers and Government Organizations ? International Organizations

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III. Implementation of an Awareness Campaign ..............................................39 ? Four Considerations Before Selecting Media ? Local Initiatives o Print Materials o Local Meetings and Activities ? Traditional Mass Media o Newspapers and Magazines o National Radio and Television o Community Radio: New Uses of a Traditional Medium o Working with Journalists and the Media ? The Internet ? Other Newer Media o Transnational Satellite Television and Radio o Cell Phones ? Some Directions for the Future o Creating Partnerships with International Organizations o Considering New Ways of Looking at and Sub-dividing the World o Raising Awareness Using Popular Programs o Working with Popular Media Marketing and Integrating Pro-social Messages

Conclusion .......................................................................................................57

Annotated Websites ..........................................................................................59 ? Crucial Global Mental Health Sites ? Information on Mental Health o For Children, Parents, and Families o For Policy Makers and NGOs o For Health Care Professionals ? Campaign development and implementation o Models of Mental Health Initiatives o Global Communication and Media Issues o Grants and Funding

Suggested Readings..........................................................................................67

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