Presentation Evaluation Criteria



Presentation Evaluation Criteria

The ability to make coherent, well organized and clear presentations are an essential skill for business professionals. The following criteria are the basis for evaluating your final case presentation. Similar to the other performance measurement evaluation methods, the presentation criteria narrative begins with an outline of the criteria. The subsequent rubric outlines how this criteria leads to a grade.

Presentation criteria

Content

Your presentation must start with a delivery of key conclusions and recommendations. It is not a recapitulation of your entire analysis. The subsequent parts of your presentation should clearly lead the audience to understand how you arrived at your conclusions and recommendations. Address key implementation actions, how you would measure the effectiveness of your recommendations and implementation. Some part of your presentation should address competitor’s responses and defensive measures your client can take. Conclude your presentation with a recap of your recommendations and the key points that led you to make these recommendations.

Coherence

You have a clearly developed message that flows naturally from your presentation. The transitions are smooth. The presentation is succinct and not choppy.

Organization

Follow the format provided in the outline. Introduce your team and the agenda you will follow. Provide handouts to the audience prior to beginning your presentation. Indicate when you would like to take questions.

Creativity

Although I have given you a format for your presentation and require the use of Power Point, you can add originality to the presentation to capture and hold the audience’s attention. You can also go too far in your creativity. If your presentation uses annoying or distracting sounds, for example, it negatively impacts on creativity.

Speaking skills

The criteria include: poise, clear articulation, proper volume, steady rate, good posture, eye contact, enthusiasm, and confidence. The speakers do not read (e.g., note cards, read the overhead transparencies).

Balance between speakers

Each member of the team should participate equally in the presentation. This includes responding to questions.

Timeliness

You have 20 minutes to make your presentation. This is the typical amount of time that you can expect before a group of senior managers. You must

Question responsiveness

This criteria pertains to your team’s ability to anticipate questions from the management team and to address the questions that they raise. You do not necessarily have to be able to answer every question. You should be able to understand and, if necessary, indicate that you need to conduct additional analysis.

| |“A” |“B” |“C” |“D” |“F” |

| |exceptional |very good |adequate |fair |poor |

|Content |All material clearly supports the|Realizes all of the content and |Contains one or two serious |Contains some serious errors or |Fails to address many parts of |

| |primary message. Recommendations|is generally very good but shows |errors or flaws, and one or two |flaws, and usually some minor |the case. Contains many serious |

| |and conclusions are clear. All |less detailed analysis and |minor ones. Includes one or two |ones. Includes some fundamental |errors or flaws, and usually many|

| |analysis supports the |integration. |fundamental mistakes and |mistakes and misapplications of |minor ones. Includes many |

| |recommendations and conclusions. | |misapplications of the business |business concepts. Does not |fundamental mistakes and |

| | | |concepts. Repeats facts for the |include the facts for the |misapplications of the business |

| | | |appropriate sections but includes|appropriate sections of the |concepts. |

| | | |minimal analysis and has adequate|presentation. | |

| | | |development of the strategic | | |

| | | |implications and recommendations.| | |

|Coherence |A clearly developed message that |The flow and transitions are |The flow and transitions have one|The flow and transitions contain |There is little cohesion between |

| |flows naturally. The transitions|generally smooth but show less |or two major errors. The |serious flaws. |the speakers and the material. |

| |are smooth. The presentation is |polish and practice. |presentation shows little polish | | |

| |succinct and not choppy. | |and practice. | | |

|Organization |Follows the format provided in |Generally follows this outline |Follows the outline with several |The presentation shows little |The presentation is generally |

| |the outline. Team introductions |with one or two minor flaws. |major flaws. |teamwork and coordination between|disjointed and contains numerous |

| |and the agenda start the formal | | |the speakers. |organizational flaws. |

| |presentation. The audience has | | | | |

| |handouts prior to the | | | | |

| |presentation. Indicate when you | | | | |

| |would like to take questions. | | | | |

|Creativity |Involved the management team in |Presented the conclusions and |Some related facts but went off |Little creativity or enthusiasm |Went the through the motions of |

| |the presentation. Made points in|recommendations with interesting |topic and lost the management |displayed. |making the presentation. |

| |a creative way. Held the |twists. Held the management |team’s attention. Presented the | | |

| |audience’s attention throughout. |team’s attention most of the |conclusions and recommendations | | |

| | |time. |with little or no imagination. | | |

|Speaking skills |Poised, clear articulation, | | | | |

| |proper volume, steady rate, good | | | | |

| |posture and eye contact, | | | | |

| |confidence. | | | | |

|Balance between |Each speaker has a command of the|The majority of the team has |Two or three team members have |One or two team members have |The entire team generally lacks a|

|speakers |entire case and is able to |command of the entire case. |command of the entire case. |command of the entire case. |command of the case. |

| |address detailed questions in one| | | | |

| |or two areas not directly | | | | |

| |responsible for preparing. | | | | |

|Timeliness |Within 2 minutes + of the 20 |Within 3 minutes + of the 20 |Within 4 minutes + of the 20 |Within 5 minutes + of the 20 |Within 6 minutes + of the 20 |

| |minute goal. |minute goal. |minute goal. |minute goal. |minute goal. |

|Question responsiveness|The presentation addressed all |The presentation addressed |The presentation addressed some |The presentation addressed few |The presentation did not address |

| |major questions. The team |several major questions. The |major questions. The team |major questions. The team |major questions. The team |

| |anticipated all of management’s |team anticipated some of |anticipated few of management’s |anticipated few of management’s |anticipated none of management’s |

| |questions and prepared responses |management’s questions and |questions and prepared responses |questions and did not prepare |questions and did not prepare |

| |(e.g., additional Power Point |prepared responses (e.g., |(e.g., additional Power Point |responses (e.g., additional Power|responses (e.g., additional Power|

| |slides). The team was able to |additional Power Point slides. |slides. The team was able to |Point slides. The team was able |Point slides. The team was able |

| |fully address all of management’s|The team was able to generally |address some of management’s |to address few of management’s |to address very few of |

| |questions. |address management’s questions |questions and deferred one or |questions and deferred two or |management’s questions and |

| | |and deferred only one or two |two major questions. |three major questions. |deferred most major and minor |

| | |minor questions. | | |questions. |

Presentation analysis assessment form

Team: _____________________ Case: __________________________

| |“A” |“B” |“C” |“D” |“F” |

| |exceptional |very good |adequate |fair |poor |

| |Full point(s) |< 0.9 points |< 0.7 points |0.6 points |0.5 to 0 points |

|Content | | | | | |

|(2 points) | | | | | |

|Coherence | | | | | |

|(1 Point) | | | | | |

|Organization | | | | | |

|(1 Point) | | | | | |

|Creativity | | | | | |

|(1 Point) | | | | | |

|Speaking skills (2) | | | | | |

|Balance between | | | | | |

|speakers | | | | | |

|(1 Point) | | | | | |

|Timeliness | | | | | |

|(1 Point) | | | | | |

|Question responsiveness| | | | | |

|(1 Point) | | | | | |

Overall presentation score: ________

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