MS Dynamics Solution Brief Template - …



Customer: CrifWeb Site: Size: Country or Region: ItalyIndustry: FInancial Services Customer ProfileFounded in 1988 in Bologna, Italy, Crif is a global company with a focus on the development and management of credit reporting.Software and ServicesMicrosoft Dynamics CRMMicrosoft Exchange ServerMicrosoft OfficeMicrosoft ExcelMicrosoft OutlookHardwareFor more information about other Microsoft customer successes, please visit:members.customerevidenceBusiness NeedsFounded in 1988 in Bologna, Italy, Crif is a global company with a focus on the development and management of credit reporting. Crif has grown to become a world leader in the areas of banking credit information and integrated services for business, and commercial information and marketing management. After acquiring another company, Crif found itself with a heterogeneous CRM environment that included Microsoft Dynamics? CRM 4.0 business software and . Crif wanted to standardize their technology in order to have a single CRM solution. Says Chiara Zambelli, CRM Project Manager for Crif, “We evaluated and found that Microsoft is more user friendly. We have decided to migrate from to Microsoft Dynamics CRM 2011.”SolutionCrif currently uses Microsoft Dynamics CRM for sales and customer service, and they intend to extend this solution to the marketing department with Microsoft Dynamics CRM 2011. “Microsoft Dynamics CRM 2011 gives us a natural evolution of our existing Microsoft environment as well as easy integration with Microsoft Office and Exchange Server,” explains Zambelli.BenefitsMicrosoft Dynamics CRM 2011 promises to bring broad benefits to Crif’s users and help them do their jobs better. Zambelli says, “The ease of use and familiar Microsoft Office interface will be very beneficial, along with the native Microsoft Outlook client.” The close integration with Microsoft? Excel? spreadsheet software will enable people to work more easily with the data they need, using familiar Microsoft Office tools. “Simple integration with Microsoft Excel will make it easy to load and modify data. Inline visualizations will make it easy for people to find information that’s relevant to their work.” ................
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