CPYBLK AppPlat Partner Branded MM FY07.doc



Partner Branded Business Letter – Modular Partner Type A: VAR / Workload A: Business Intelligence

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | | |

|(## chars) | | |Quickly implement connected, flexible, and secure applications. |

| | | |Improve application performance and availability. |

|*Messaging anatomy | | |Simplify IT management and reduce costs. |

| | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |Business intelligence (BI) software can help empower your employees. Our BI solutions feature innovative Microsoft products that rapidly and securely |

| | | |gather, store, analyze, and deliver intelligence. Additional benefits include enterprise scalability and an affordable price. |

|Body Area: Conclusion | | |Our solutions can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

Partner Branded Business Letter – Modular Partner Type A: VAR / Workload B: Data Management

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |You can use this platform to implement data management applications at an affordable price. Our solutions—featuring products such as Microsoft SQL |

| | | |Server™ 2005—can help improve productivity by providing an integrated management infrastructure and tools to automate common tasks. |

|Body Area: Conclusion | | |Our solutions can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. All other trademarks are property of their respective owners. |

Partner Branded Business Letter – Modular Partner Type A: VAR / Workload C: Business Process

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |You can use this platform to implement business process automation at an affordable price. Our solutions—featuring products such as Microsoft BizTalk®|

| | | |Server 2006—can help your employees seize opportunities and address issues through intuitive workflow and system integration. |

|Body Area: Conclusion | | |Our solutions can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft and BizTalk are either registered trademarks or trademarks of Microsoft Corporation |

| | | |in the United States and/or other countries. |

Partner Branded Business Letter – Modular Partner Type A: VAR / Workload D: Development

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |For example, you can use Microsoft Visual Studio® 2005 to develop standards-based, service-oriented applications. This integrated software development|

| | | |platform improves software quality and reduces lines of code up to 70 percent for most common development scenarios. |

|Body Area: Conclusion | | |Our solutions can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft and Visual Studio are either registered trademarks or trademarks of Microsoft |

| | | |Corporation in the United States and/or other countries. |

Partner Branded Business Letter – Modular Partner Type B: Solution Provider Workload A: Business Intelligence

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |Business intelligence (BI) software can help empower your employees wherever they make decisions. We can design, implement, and support a BI solution |

| | | |for you at an affordable price. We can also customize and extend your existing solution to meet your specific needs. |

|Body Area: Conclusion | | |Our services can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

Partner Branded Business Letter – Modular Partner Type B: Solution Provider Workload B: Data Management

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |For example, we can take advantage of this platform to implement and support data management solutions for you at an affordable price. Our solutions |

| | | |can help you cut costs by providing an integrated management infrastructure and tools to automate common tasks. |

|Body Area: Conclusion | | |Our services can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

Partner Branded Business Letter – Modular Partner Type B: Solution Provider Workload C: Business Process

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |For example, using a tool like Microsoft BizTalk® Server 2006, we can provide integration services and solutions—to improve workflow, integrate legacy|

| | | |and new systems, or deliver a service-oriented architecture to meet your business priorities. |

|Body Area: Conclusion | | |Our services can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Closing CTA (75 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft and BizTalk are either registered trademarks or trademarks of Microsoft Corporation |

| | | |in the United States and/or other countries. |

Partner Branded Business Letter – Modular Partner Type B: Solution Provider Workload D: Development

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? With our solutions—built on the Microsoft® application platform—you can: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |We can use this platform to build, manage, and optimize custom applications for your company. You’ll benefit from high-quality, standards-based, |

| | | |service-oriented applications that provide advanced Web services and interoperability with your existing systems environment. |

|Body Area: Conclusion | | |Our services can help you optimize your technology investment. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

Partner Branded Business Letter – Modular Partner Type C: ISV Workload A: Business Intelligence

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? Our proven software is built on the Microsoft® platform to help you: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |Business intelligence (BI) software can help empower your employees wherever they make decisions. Our BI solutions operate with multiple platforms, |

| | | |applications, and programming languages and can quickly connect to your proprietary systems. |

|Body Area: Conclusion | | |Our solutions are designed to deliver return on investment to our customers. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

Partner Branded Business Letter – Modular Partner Type C: ISV Workload B: Data Management

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? Our proven software is built on the Microsoft® platform to help you: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | | |

|(## chars) | | |Quickly implement connected, flexible, and secure applications. |

| | | |Improve application performance and availability. |

|*Messaging anatomy | | |Simplify IT management and reduce costs. |

| | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |Data management can help your employees make better decisions faster. Our data management applications provide data access and integration between and|

| | | |across organizational boundaries, helping you align IT with your company’s business needs. |

|Body Area: Conclusion | | |Our solutions are designed to deliver return on investment to our customers. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

Partner Branded Business Letter – Modular Partner Type C: ISV Workload C: Business Process

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? Our proven software is built on the Microsoft® platform to help you: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reducing costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |Using Microsoft BizTalk® Server 2006, our software will enable your business to connect with other businesses. Within your organization, our solutions|

| | | |support stronger workflow and integration between systems to empower your employees to be more efficient at what they do. |

|Body Area: Conclusion | | |Our solutions are designed to deliver return on investment to our customers. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft and BizTalk are either registered trademarks or trademarks of Microsoft Corporation |

| | | |in the United States and/or other countries. |

Partner Branded Business Letter – Modular Partner Type D: ISV Workload D: Development

Segment:

Audience:

|Element |Offer Option |Content |

|Headline (140 chars) | | |OPTIMIZE HOW YOUR COMPANY USES TECHNOLOGY TO SUPPORT BUSINESS PRIORITIES AND EMPLOYEE NEEDS. |

|Body Area (740 total chars) | | | |

|Body Area: Opening | | |Is your application infrastructure a cost center? Our proven software is built on the Microsoft® platform to help you: |

|(## chars) | | | |

| | | | |

|*Messaging anatomy | | | |

|Body Area: Support | | |Quickly implement connected, flexible, and secure applications. |

|(## chars) | | |Improve application performance and availability. |

| | | |Simplify IT management and reduce costs. |

|*Messaging anatomy | | |Implement critical solutions—business intelligence, data management, service-oriented architecture and business process, and your own custom |

| | | |applications. |

| | | | |

| | | |You can take advantage of this platform to build, manage, and optimize custom applications for your company. Application development solutions from |

| | | |[Insert ISV Name] are designed to help you improve software quality and speed development time. |

|Body Area: Conclusion | | |Our solutions are designed to deliver return on investment to our customers. |

|(## chars) | | | |

| | | |We look forward to working with you. |

|*Messaging anatomy | | | |

|Action button (50 chars) | | |Call us to learn more! |

|Closing CTA (75 chars) | | |Please call us at [Insert Phone Number] to learn more. |

|Side bar (400 chars) |A |Assessment |Call [Insert Phone Number] to schedule your complimentary assessment. |

| | | | |

| | | |Learn how to optimize your application infrastructure—to be a supportive business investment instead of a cost center—in a strategy session with our |

| | | |team of experts. We’ll uncover how to: |

| | | | |

| | | |Build on your current investment. |

| | | |Optimize performance, availability, and security. |

| | | |Implement new applications to help advance your company. |

|Side bar (400 chars) |B |Online Demo |See for yourself! Take a virtual tour [Insert Demo URL] through our demonstration showcase. |

| | | | |

| | | |Experience how Microsoft technology—combined with our solutions and expertise—can help you achieve your business goals. This online demo showcases |

| | | |real-life business scenarios common to midsize businesses. You can experience firsthand the capabilities and ease of use that these solutions offer. |

|Side bar (400 chars) |C |Architectural Design |Gain in-depth understanding. Call [Insert Phone Number] to schedule your architectural design workshop. |

| | |Workshop | |

| | | |Now it’s easy to maximize your IT investment. Our architecture design workshop can help reduce the cost and complexity of software deployment through |

| | | |expert planning. You’ll gain guidance in designing a solution architecture based on your current IT infrastructure and priorities. |

|Flyspeck | | |[Insert Partner Copyright Notice and Trademark Notice.] Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other|

| | | |countries. |

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