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Group 1: Chap. 1 Quiz Questions and AnswersWhich of the following is NOT a component of a marketing plan?How the product or service will be conceived or designedHow much it should costWhere and how it will be promotedHow it will get to the consumerNone of the aboveMarketing entails a(n)…?ExchangePromotionOfferPresentationWhat should firms develop in order to achieve long-term goals?Marketing MixA budgetMarketing PlanA listWhich of the following is NOT a good?LaptopWashing MachineMicrosoft OfficeAirplaneWhich of the following companies used “there is no perfect parent” advertising, from the textbook?Clif BarDoveNikeKINDHow much would consumers end up paying if all ad spending on TV and streaming services disappeared?$2,000$1,700$1,200$1,000What process does Relational Orientation use?Customer Relationship Management (CRM)Business-2-Business (B2B)Business-2-Customer (B2C)Customer-2-Customer (C2C)Which of the following NOT one of the four main activities that value-driven marketers undertake?Adding ValueMarketing AnalyticsSocial and Mobile MarketingNone of the above What includes thoughts, opinions, and intellectual concepts?Services GoodsIdeasPriceA _________ is a written document composed of an analysis of the current marketing situation, opportunities and threats for the firm. Marketing PlanMarketing MixMarketing AnalysisRelational OrientationWhich is NOT a part of the four P’s?ProductPromotionPricePeopleSupply Chain partners include?WholesalersMarketsConsumersProducersA(n) ________ include thoughts, opinions, and philosophies, and _______ concepts that can be marketed.Intellectual, IdealAnalysis, greatValue, MarketingIdeas, Intellectual Which of the following is considered an era of marketing?Production orientedPromotion orientedPrice orientedSales based marketingThe fundamental difference between goods and services is that a service’s areDelivered to the consumerPhysically touched Performed regularly IntangibleThe prioritization of consumers wants and needs in a business approachProduct orientationSelling orientationConsumer orientationProducer orientationMarketing of goods and services from one organization to another organization is?B2C marketingB2B marketingC2B marketingNone of the aboveAll the following are part of the marketing mix EXCEPT?PricePlacePositionPromotionAll of the following companies collect massive amounts of data about how, when, why, where, and what people buy, and then analyze the data to inform their choices EXCEPT?NetflixStarbucksKrogerTwitter Which era believed that a good product would sell itself?Production-oriented eraMarket-oriented eraSales-oriented eraValue-based marketing eraANSWERSEACCBCADCADADADCBCDA ................
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