Rubric for Grading the Print Advertisement
Rubric for Grading the Advertisement
Target Market and Persuasive Technique 1 2 3 4 5
__ The target market is clearly identified.
__ The persuasive technique is appropriate for the target market.
Image and Slogan 1 2 3 4 5
__ The image would catch a reader’s attention.
__ The image appeals to the target market.
__ The image is colorful.
__ The slogan is catchy and creative.
Text 1 2 3 4 5
__ Describes the product (s)
__ Suggests reasons to buy the product
__ Explains how to purchase the product
Spelling, Grammar, Mechanics 1 2 3 4 5
__ Correct spelling
__ Correct sentence structure
Writing Process 1 2 3 4 5
__ Includes three areas of interest addressed
__ Predictions supported with factual data
5= Excellent (beyond the goal)
4= Good (met the goal)
3= Fair (has a few errors/some evidence of goal intention)
2= Poor (has many errors/very little evidence of goal)
1= No evidence of goal; very little thought or effort
Comments:
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Total ____ (65)
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