1. References. - U.S. Department of Defense



HOW TO USE THIS TEMPLATETemplate last updated on 23 February 2023Fill in the brackets with the appropriate information. Instructions and examples are provided in brackets to help guide you. Be sure to remove bracket symbols and the gray instructions box when finished.The PPAG document must align with DoDI No. 5405.03 Development, Submission, and Approval of Proposed Public Affairs Guidance (PPAG).The document should be formatted with 1-inch margins and single spaced 12-point Times New Roman fontFor each numbered paragraph that isn't needed, insert "N/A" Mark paragraphs with appropriate classification, such as “FOUO”Use DoDI 5405.03 Enclosure 2 for references and examplesHOW TO USE THIS TEMPLATETemplate last updated on 23 February 2023Fill in the brackets with the appropriate information. Instructions and examples are provided in brackets to help guide you. Be sure to remove bracket symbols and the gray instructions box when finished.The PPAG document must align with DoDI No. 5405.03 Development, Submission, and Approval of Proposed Public Affairs Guidance (PPAG).The document should be formatted with 1-inch margins and single spaced 12-point Times New Roman fontFor each numbered paragraph that isn't needed, insert "N/A" Mark paragraphs with appropriate classification, such as “FOUO”Use DoDI 5405.03 Enclosure 2 for references and examplesSubject: Proposed Public Affairs Guidance for [ name of operation, exercise or event ]1. References.a. DoDI 5405.3 – Development, Submission and Approval of PPAG – 18 February 2016b. FM 3-61 – Public Affairs Operations – 1 April 2014c. DoDI 8550.01 – DoD Internet Services and Internet-Based Capabilities – 11 September 2011d. AR 360-1 – Army Uniform Regulation – 19 June 20171.1 Reference A establishes the process for developing, submitting and receiving approval of PPAG. Reference B governs the operation of public affairs operations. Reference C explains the processes of the joint education and training program. Reference D provides guidance on the proper wear and appearance of Army Uniforms and Insignia.1.2. [ List all references used in developing this PPAG as needed. ]2. Background and Coordination.2.1. Background. [ See description in DoDI 5405.03 Enclosure 2 section e. for more information on what goes in this paragraph. Use subparagraphs as needed. ]2.2 Coordination.2.2.1 [ List first organization coordinated with. ]2.2.2 [ List additional organizations coordinated with in subsequent paragraphs as needed. ]2.3. Approved as PAG on TBD [ Replace TBD with actual date upon OATSD(PA) approval ].3. Public Affairs Posture. The PA posture for this event is [ active/respond to query ]. [ State the lowest-level organization allowed to use the PPAG, including the holding statement and public statement. For example, “All commanders and spokespersons at the brigade-level and above are authorized to implement this PPAG after the public statement has been released by the CCMD. Only the CCMD may use the holding statement.” ] [ If PA posture is expected to change, state the date or action that will signal the change in posture. ]4. Holding Statement. [ to be used before PPAG approval. See description in DoDI 5405.03 Enclosure 2 section g. ]4.1. The following statement may be used in response to queries regarding [ XXXX ] before approval of this PPAG: (Begin) [ Compose a proposed statement that is clear and understandable to civilians who may not understand military acronyms, operations or events. ] (End)5. Public Statement. The public announcement of this event will be made by [ OATSD(PA)/ Joint Staff/CCMD/operational headquarters/other organization ] using a [ media conference/ media release/announcement posted to website/other method ] on or about [ state the time or event that will signal use of the public statement ].5.1. (Begin) [ Proposed statement should be clear and understandable to civilians who may not understand military acronyms, operations or events. See description in DoDI 5405.03 Enclosure 2 section h. ] (End)6. Themes and Messages. [ See description in DoDI 5405.03 Enclosure 2 section i for more information. ] 6.1. [ State who can use the messages. For example, “These themes and messages are for use by all participants who talk to the media. When possible, link themes and messages to the appropriate command or component narrative themes.” ] 6.1.1. [ State overarching theme. ] 6.1.1.1. [ State supporting message. ] 6.1.1.2. [ State additional supporting message. ] 6.2. [ Clearly state if some messages are reserved for use by a higher level. For example, “These themes and messages are for use above the tactical and operational level and will only be used at the CCMD headquarters or above.” ] 6.2.1. [ State overarching theme. Continue with paragraphs as needed. ]6.2.1.1. [ State supporting message. ] 6.2.1.2. [ State additional supporting message. ] 7. Questions and Answers. [ Annotate clearly if any Q&A are reserved for a certain spokesperson or certain level of command or component; see description in DoDI 5405.03 Enclosure 2 section j. ]Q1.A1.Q2.A2.8. PA/Communication Planning Instructions and Command Relationships.8.1. Approving authority for release of information is [ state level. ] [ If necessary, describe circumstances that require a higher level of approval. Describe procedures and points of contact for crises situations. Include any planning guidance not included elsewhere in the PPAG. See description in DoDI 5405.03 Enclosure 2 section k. ]9. Media Operations.9.1. External Media Coverage. [ See description in DoDI 5405.03 Enclosure 2 section l (1). Use additional subparagraphs as needed. ] 9.1.1. Media coverage of [ XXXX ] [ is/is not ] authorized and encouraged. 9.1.2. PAOs [ are/are not ] authorized to conduct media engagements. [ Add specifications if applicable. For example, “all media interviews will be on the record (for attribution) and voluntary on the part of the participants. Remarks should be limited to subject matter within an individual’s area of expertise and personal experience. Do not speculate on current or future operations.” ] 9.1.3. On-site PAOs familiar with releasable information will monitor all interviews. Granting consent to be interviewed is consent to have full name used. 9.2. Media Operations Centers. [ See description in DoDI 5405.03 Enclosure 2 section l (2). ] 9.3. Media Embeds/Embarks and Space Available Travel. [ See description in DoDI 5405.03 Enclosure 2 section l (3). Use additional subparagraphs as needed. ] 9.3.1. Media Embeds/Embarks [ are/are not ] authorized as operationally feasible. 9.3.2. U.S. units wishing to embed external media must coordinate all requests through [ state the coordination requirements, such as component, CCMD or U.S. embassy ]. 9.4. Owned Media. [ Describe how DoD-owned media will be used and whether or not there is any restriction on their movement or coverage. See description in DoDI 5405.03 Enclosure 2 section l (4). Use additional subparagraphs beyond 9.4.1 as needed to cover all the information in the description. ] 9.4.1 Internal coverage of [ XXXX ] [ is/is not ] authorized and encouraged. 9.5. Online and Social Media. [ See description in DoDI 5405.03 Enclosure 2 section l (5). Use additional subparagraphs as needed. ] 9.5.1. [ If appropriate, identify by component or command which ] PAOs [ are/are not ] authorized and encouraged to upload released photos, stories and videos to their personal or organizational social media pages, as well as to [ higher-level command or component ] social media pages. 9.5.2. [ If appropriate, identify by component or command which ] Service members and civilian employees [ are/are not ] authorized and encouraged to upload released photos, stories and videos to their personal or organizational social media pages, as well as to [ higher-level command or component ] social media pages. 9.5.3. Encourage linking to the following websites and social media accounts pages: [ list recommended websites, social media pages, accounts and identifiers; consider U.S. embassy and coalition or partner military social media sites ].9.5.4. Every photo, story and video posted should reflect themes/messages in paragraph 6 of this guidance. 9.5.5. All U.S. members must remain cognizant of the power of connected media and understand that every word and photo is a reflection on the United States and its military. 9.5.6. Additional Guidance: 9.5.6.1. Ensure cameras and cell phone cameras used during exercise execution have disabled their global positioning system (GPS) documenting capabilities and any images posted online during exercise execution have GPS coordinates removed from metadata. 9.5.6.2. [ Use additional subparagraphs as needed to cover any guidance on online or social media matters unique to this event. ] 9.5.6.3. For more information or guidance on social media, contact [ provide contact information ].10. Public Affairs Points of Contact. [ Include off-duty-hour contact information. See description in DoDI 5405.03 Enclosure 2 section m. ]10.1. [ List primary POC for this exercise or event as the first entry. ]10.2. [ List OATSD(PA) DPO press officer as the last entry. Include after-hours information. ] After duty hours contact osd.pa.dutyofficer@mail.mil or 703-678-6162. 11. Information Downgrading Instructions (if required.) [ See description in DoDI 5405.03 Enclosure 2 section n. ] ................
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