THE 2017 NONPROFIT EMAIL DELIVERABILITY STUDY
437,040 EMAILS IN SPAM AN AVERAGE OF $87 IS DONATED PER EMAIL $110,322 IS RAISED. 1.96 MILLION EMAILS ARRIVE IN INBOX 255,185 EMAILS ARE OPENED 7,459 EMAILS ARE CLICKED 1,268 PAGES ARE COMPLETED A story of 2.4 million emails sent. 13% OPEN RATE 0.38% CLICK RATE 17% PAGE COMPLETION RATE Example 1 A perfect deliverability spam rate SPAM RATE: 0% ... ................
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