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Digitally convergent media video games consoles are an example of a digitally convergent device. You can play games, access social media, surf the internet stream films and TV content and upload.Production refers to all phases of designing, developing and making the media product.Distribution refers to all processes linked to delivering the media product to audiences both through tangible and digital cloud based media. This relates to the marketing and promotion of the game.Consumption explores the way media text is used by audiences audience’s for pleasure but also explores the rise of user generated content across several platforms.Initial distribution – without the commercial backing of a mainstream publisher and no money spent on advertising revenue, the game relied on the mouth between gamers and featured on sites such as the Penny Arcade web comic to generate interest amongst gamers. Consequently by January 2011, the beta version of the game gained 1 million purchases in a month and by April 2011 Persson estimated that US$33 million of revenue had been made.A simple PC Java game has become a globally successful phenomenon across all hand held devices and consoles, Minecraft is now a multiplatform game with is not only for PC gamers but for all consoles and smartphones. This opens up new markets of profitability and increased exposure to new and existing audiences.The relationship of recent technological change and the productionPlayers log in to play, there is no need for a physical copyBrought out subsequently on a consoleWorlds could be adaptedCosts were minimised in distribution through downloads rather than physical copiesHard copies released later helped reduce piracyProduced on Java – Distributed globally simultaneouslyThe marketing campaigns for games often have worldwide and simultaneous releases across each video game market. Budgets for games vary and Minecraft is a good example of a game that was made and developed using readily available open source software within the gaming community creating the original Minecraft using Java gave it the advantage of being cross – platform: it will run on Windows, Mac OS X and Linux. This compares to other mainstream games that require entire teams of programmers, artists and engineers to make video games that have budgets equal or exceeding that of mainstream films.Distribution and consumptionThe cultural impact of Minecraft is significant and much of Minecraft’s success was due to word of mouth and audiences sharing their own mods and game footage across web forums and video sharing sites such as YouTube. Different versions of Minecraft were released to entice different audiences, moving away from creation only narratives to include story modes, spectator modes and multi-player functionality across Minecraft Realms.Explain the impact of digitally convergent media platforms on video game production, distribution and consumption. Refer to Minecraft to support your answer Minecraft is a highly successful game and was created by Marcus Persson in 2009. A lot of its success (90 million active users) is due to the impact of digitally convergent media platforms such as Xbox, PlayStation, PC and smartphones. Minecraft is digitally convergent, for example media video games consoles are an example of a digitally convergent device. You can play games, access social media, surf the internet stream films and TV content and upload. This means on the majority of consoles, you can access the game hassle free, making it easy for anyone to download. A simple PC Java game has become a globally successful phenomenon across all hand held devices and consoles, Minecraft is now a multiplatform game with is not only for PC gamers but for all consoles and smartphones. This opens up new markets of profitability and increased exposure to new and existing audiences. The initial distribution of the game came without the commercial backing of a mainstream publisher and no money spent on advertising revenue, the game relied on the mouth between gamers and featured on sites such as the Penny Arcade web comic to generate interest amongst gamers. Consequently by January 2011, the beta version of the game gained 1 million purchases in a month and by April 2011 Persson estimated that US$33 million of revenue had been made.The game was produced on Java and distributed globally. The marketing campaigns for games often have worldwide and simultaneous releases across each video game market. Budgets for games vary and Minecraft is a good example of a game that was made and developed using readily available open source software within the gaming community creating the original Minecraft using Java gave it the advantage of being cross – platform: it will run on Windows, Mac OS X and Linux. This compares to other mainstream games that require entire teams of programmers, artists and engineers to make video games that have budgets equal or exceeding that of mainstream films. The game itself has developed massively in the fact that it now players log in to play online, there is no need for a physical copy, it has been brought out subsequently on a console because of the success of it. Within the game, worlds could be adapted and this enabled the game to be more interesting for the audience. Costs were also minimised in distribution through downloads rather than physical copies meaning money could be spent on developing the game instead of developing hard copies. Hard copies were still available however which helped reduce piracy. The use of online tutorials and linked advertisements such as the Penny Arcade comics, made it easier for the community to share their ideas and find more enjoyable ways of gaming. Due to these changes, the game now has a global audience, reaching a mass market and the game is now highly successful, the partnership with Microsoft enabled the game to be delivered into a world of popularity and accessibility. The cultural impact of Minecraft is significant and much of Minecraft’s success was due to word of mouth and audiences sharing their own mods and game footage across web forums and video sharing sites such as YouTube. Different versions of Minecraft were released to entice different audiences, moving away from creation only narratives to include story modes, spectator modes and multi-player functionality across Minecraft Realms. ................
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