Hot Shot Trucking - Upmetrics

BUSINESS PLAN

[YEAR]

Hot Shot Trucking

Heart of Perfect Trucking

John Doe

10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 info@upmetrics.co

Table of Contents

Executive summary

Problem Definition & Validation Solution Objectives

Short Term (1 -3 Years) Long Term (3-5 years) Mission statement Keys to success Financial highlights Euro Trucks - 5 Year Highlights

Chart

Business overview

Company Ownership/Legal Entity Location Interior Operating Facilities Hours of Operation Startup summary

Products & Services

Range of Hauling Gear

Market Analysis

Market segmentation Full Truckload Carriers Less-Than-Truckload Carriers Couriers

Market Trends Target market

Competitive Advantage

SWOT analysis Strategy & implementation

Marketing and Promotion Programs Direct Sales Trade Publications Trade shows Website

4 5 5 6 6 6 6 6 7 8 8 9 10 10 11 11 11 12 13 14 15 15 15 15 15 16 16 17 20 21 21 21 21 22

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Targeted Online Advertising Positioning Statement Sales strategy

Online Marketing Channels Offline Marketing Channels Pricing strategy

Operational Plan

Organization chart Chart Ms Marshall Jane Doe Amanda Doe

Management Team Personnel Plan

Hiring plan JANE DOE AMANDA DOE Milestones Euro Trucks

Financial plan

Important Assumptions Brake-even Analysis Projected Profit and Loss

Profit Yearly Chart

Gross Margin Yearly Chart

Projected Cash Flow Projected Balance Sheet Business Ratios

22 22 22 22 24 24 25 26 26 26 26 26 26 27 27 27 28 29 29 30 31 31 31 33 33 33 33 34 35 36

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Executive summary

Problem Definition & Validation Solution Objectives Mission statement Keys to success Financial highlights

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