Semantic Associations for Contextual Advertising

Lacerda et al. [2006] find that the ranking functions selected in this way are considerably more accurate than the baseline proposed in Ribeiro-Neto et al. [2005]; in particular, the best function selected by genetic programming achieves an average precision at position three of 0.508, against 0.314 of the baseline, on a test-bed of 20 Web pages. ................
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