Position Description - Digital Communications Officer

[Pages:3]Position Description - Digital Communications Officer

Use your digital communications skills to make a real difference for our Great Barrier Reef and Australia's oceans - supporting powerful national campaigns such as Fight For Our Reef, Stop Adani and Save Our Sanctuaries.

The Australian Marine Conservation Society is one of Australia's most influential environmental charities, using online and offline campaigning to inspire people to protect Australia's ocean wildlife. Our Digital Communications Officer will play an important role in growing our supporter base and empowering them to make a real impact. We seek a passionate communicator with excellent digital communications and campaigning skills to join our growing team. If you have an appetite for learning you'll thrive in this role.

If you are a dynamic and effective communicator who thrives in a fast paced, collaborative environment then this is the job for you. If you are looking for a great cause where you can make a real difference we encourage you to apply.

Job Title: Location: Salary:

Digital Communications Officer

AMCS National Office, Brisbane (preferred).

Dependant on skills and experience, plus Superannuation contributions of 10%.

Hours:

Full-time (38 hours per week).

Contract period: Initial one year contract, with a view to extension.

Reporting:

The position reports to the Senior Digital Strategist

Purpose of position: You will build awareness of and engagement in our work to conserve our oceans around Australia. The position requires a mix of communications skills and is focussed on supporting our digital marketing communications and evaluation.

You will work with our communications, fundraising and campaigns teams to implement our digital outreach strategy. You will analyse the effectiveness of our supporter engagement programs to deliver improved growth, engagement and campaign impact.

Main tasks and responsibilities: Support senior communications staff to drive online traffic (to websites, campaign actions and social media) Manage AMCS social networks (Facebook, Twitter and Instagram). Produce powerful campaign content, such as images, memes and infographics. Grow AMCS' social media followers and deepen their engagement. Write, schedule and deliver emails in collaboration with campaigners. Create content for and optimise AMCS's automated marketing and supporter care programs. Work with campaigns, communications and fundraising teams to analyse and optimise our digital communications (eg: email & social media performance). Create and update written and visual content for our websites, and support the production and updating of content by key AMCS staff. Write and design printed materials. Provide communications support for fundraising, including appeals and automated marketing journeys. Provide communications support across our campaigns. Support the roll out of marketing and advertising campaigns.

In a typical week as our digital communications officer you may: Produce and schedule social media content for a campaign action. Write a campaign email to supporters motivating them to take action. Work with campaigners to identify and respond to a campaign moment, such as a media story or government announcement. Design a flyer for a campaign. Turn a TV news report into a video for social media. Report on the performance of social media channels and campaign actions. Collaborate with the communications team to develop and trial new ways of improving the effectiveness of our communications.

Essential Selection Criteria: Relevant degree or qualification in marketing, communications or related field OR minimum 2 years' experience in digital marketing or digital campaigning. Demonstrated experience in digital marketing, using email and social media channels for supporter growth. Demonstrated experience using web Content Management Systems. Excellent communication skills with demonstrated ability to write great supporter communications. Experience telling powerful stories through video, memes and other digital assets (using skills in graphic design, video production and editing). Initiative and demonstrated time management skills - you can work independently on multiple projects, problem-solve and manage your own work plans. Ability to uphold the AMCS values and work in a positive constructive manner with a multidisciplinary team.

Desirable Selection Criteria: Commitment to protecting Australia's oceans. Demonstrated experience in a similar role in an advocacy organisation or NGO, or appropriate training and knowledge. Working knowledge of optimisation techniques to deliver the best digital user experiences. Understanding of SEO, PPC, email marketing, social media, and analytics tools. Experience with Customer Relations Management systems. Understanding of fundraising and campaigning practice.

About AMCS

The Australian Marine Conservation Society is the voice for Australia's oceans. We are an independent not-for profit charity, working on the big issues concerning the sea. We protect marine wildlife, make our fisheries sustainable and create marine sanctuaries, places in the sea where our wildlife is safe from harm. We do this by creating social, legislative and policy change. Our committed group of professional and passionate scientists, educators and advocates has defended Australia's oceans for over 50 years.

Our Values

Integrity. We are trusted, credible, independent and ethical in our actions. Courage. We are brave, respectful and honest advocates for marine life. Passion. We demonstrate commitment to and care for our oceans in all we do. Solidarity. We work together, embracing equity, diversity and inclusivity. Effectiveness. We are driven, professional, agile and resilient, working to deliver the best outcomes for Australia's people and wildlife.

Application details

Applications are required by 9am on Monday 22nd January 2018. All applications should be submitted by email with the subject: Application: Digital Communications Officer.

They must include a statement (maximum 2 pages) addressing all of the essential selection criteria, a covering letter and resume of previous employment experience. Please also include any relevant examples of your work.

Please email applications to recruitment@.au

For more information about the position please contact AMCS Senior Digital Strategist Shane Cucow on 07 3846 6777 or shanecucow@.au.

AMCS is a strictly non-partisan and equal opportunities employer. Indigenous Australians are encouraged to apply.

Applicants must have the right to work in Australia.

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