Chapter 3 Group Quiz.docx - Texas Tech University
Alex Morgan, Nathan Creel, Wesley Mitchell, Bradley Walls, Kiruabael Ejigu, Andy Ryan, Aaron CastanedaMKT 3354-003Chapter 3 QuizWhat were advertisers’ responses to the widely accepted belief that advertising helped lead the U.S. into the Great Depression?Tough, no nonsense advertisingSympathetic, emotional advertisingSubliminal advertisingNo response at allHow are ads displayed in the nineties typically described?Audio oriented propaganda against RussiaTechnology-friendly in response to the internet supposedly ‘killing it’Visually oriented and self-awareNone of the aboveHow were ads in the “Republican era” described?PornographicMilitaristicClass-consciousAlmost as if Ronald Reagan was in every commercialWhat can be described as the moral principles or values that generally govern the conduct of an individual or a groupPrinciplesMoralsEthicsLawsWhich of the following is not true about EthicsEthics facilitates discussion about right and wrongEthics avoids confusion in decision makingEthics helps identify acceptable business practicesEthics allows business to bend rules and grow their businessWhat does the acronym "CSR" stand for?Cooperation's Social ResponsivenessCorporate Social ResponsibilityCustomer Satisfaction ReactionsCorporate Society RelationsWhich decade is associated with the Creative Revolution?1970s1960s2000s1930sWhich of these technologies is the oldest?RadioTelevisionTelegraphInternetWhich of these came first?Action for Children's TelevisionThe Great DepressionThe Designer EraThe Pure Food and Drug Actadvertising Is a product of modern times and modern media. It came into being as a result which factor?the rise of capitalism The industrial revolution Branding as a way for manufacturers to assert power in distribution channelsthe rise of modern mass media all the abovewhat was the difference between the style of 1920s ads and the earlier eras? more visual black and white cartoons none of the above Before the Industrial Revolution, where was advertising’s presence barely noticeable?CanadaMexicoUnited StatesEuropeIn what year did Congress passed the Pure Food and Drug Act—the first advertising regulation in the United States; although the initial effect was minimal?1906192119041900What type of entertainment blends marketing messages with entertainment in movies, music, and television programming?Branded EntertainmentBranded MarketingBranded AdvertisingSubliminal MarketingWhat was the main cause for Advertising to rise to where it is today?CapitalismTechnologyMass MediaConsumer DemandWhat factor is constantly changing marketing strategies?Consumer EmpowermentManagerial StrategiesBehavioral ForcesTechnological ForcesWhich of the following aspects of technology does not foster web-advertising growth?InteractiveWirelessBroadbandDataIn capitalist systems, organizations must ___________________?GrowOrganizeFire employeesCompete for survival in a free market settingWhat allowed for the large amounts of capital that financed the industrial revolution?Rich peopleThe PresidentEuropeThe principle of limited liabilityThe explosion in production capacity from the industrial revolution added to the importance of what?FoodHousingCarsDemand stimulation ToolsAnswersACCCDBBCDEACAAAADDDD ................
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