30 Verbal language features

positive = individual / comparative = pair / superlative of many (e.g. superlative fastest, finest, tallest greatest, most beautiful, the greatest) Emphasise the positive. Allows a wider comparison of a quality Slogan A repeated, catchy phrase associated with a group, company or product. Imperative (e.g. Just do it; Push play;) Alliteration (e.g. ................
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