Trends in Online Purchasing of Pet Products

[Pages:25]Trends in Online Purchasing of Pet Products

David Sprinkle Research Director, Packaged Facts

Trends in Online Purchasing of Pet Products

retail shopping and cross-shopping patterns online pet product purchasing demographics online product purchasing patterns website leaders by percentage draw the home delivery and high-tech angles

Retail Shopping Channels for Pet Products, 2010-2016

60.0%

50.0% 40.0% 30.0% 20.0% 10.0%

0.0%

2010 2011 2012 2013 2014 2015 2016

PETSMART/PETCO SUPERMARKETS DISCOUNT STORES OTHER OTHER PET STORES VETERINARIANS WAREHOUSE CLUBS ONLINE DRUGSTORES/C-STORES

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017); Simmons Market Research National Consumer Surveys. Copyright: 2017

Retail Shopping Channels for Pet Products, 2010-2016

PETSMART/PETCO

2010 2011 2012 2013

45.6% 46.5% 46.8% 49.6%

SUPERMARKETS

45.8% 46.7% 47.8% 45.8%

DISCOUNT STORES

31.6% 29.2% 29.8% 27.5%

OTHER

13.6% 15.0% 16.3% 14.5%

OTHER PET STORES

11.4% 11.3% 12.7% 12.8%

VETERINARIANS

16.7% 16.6% 14.8% 15.1%

WAREHOUSE CLUBS

12.5% 11.3% 12.0% 12.1%

ONLINE

6.2% 6.5% 7.1% 7.3%

DRUGSTORES/C-STORES

4.9% 5.3% 6.2% 5.8%

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (April 2017); Simmons Market Research National Consumer Surveys. Copyright: 2017

2014

46.5% 44.2% 26.8% 17.5% 12.5% 14.3% 12.1% 8.7% 6.1%

2015

49.2% 44.8% 23.4% 17.0% 12.8% 13.8% 12.2% 9.4% 6.1%

2016

46.8% 46.7% 27.0% 15.8% 14.8% 13.4% 13.1% 11.3% 5.0%

Cross-Channel Shopping for Pet Products, 2016

DISCOUNT STORES

ONLINE

OTHER PET SUPER VETERIN- WAREHOUSE PETSMART/

STORES MARKETS ARIANS CLUBS

PETCO

DISCOUNT STORES ONLINE OTHER PET STORES SUPERMARKETS VETERINARIANS WAREHOUSE CLUB PETSMART/PETCO

25%

23%

26%

28%

32%

25%

10%

18%

11%

23%

13%

16%

12%

24%

13%

23%

15%

16%

44%

44%

40%

49%

45%

42%

14%

27%

21%

14%

15%

20%

16%

15%

14%

13%

15%

15%

43%

67%

51%

43%

68%

53%

Source: Simmons Market Research National Consumer Surveys. Copyright: 2017

"I am buying pet products online more than I used to," 2011-2017

2011 2012

Strongly Agree

4% 6%

Somewhat Agree

10

12

Neutral

23

19

Somewhat Disagree 18

20

Strongly Disagree

45

43

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (April 2017)

2013

8% 14 23 18 38

2014

11% 14 25 15 35

2015

15% 18 20 17 29

2016

18% 19 20 14 29

2017

27% 13 19 13 27

Most Recent Online Purchase of Pet Products, 2012-2017 (among pet owners who buy pet products online)

Within the last ...

2012 2013 2014 2015 2016 2017

7 days 30 days 3 months 6 months 12 months Over 12 months ago

16% 14%

19%

27% 29%

35%

29

27

25

41

39

40

24

24

30

20

17

17

12

17

14

6

8

4

12

14

8

5

3

3

7

4

5

2

3

1

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017)

Online Share of Pet Product Spending, 2017 (among pet owners who buy pet products online)

1? 5%

6 ? 10% 11 ? 19% 20 ? 39% 40 ? 59% 60 ? 79% 80 ? 100%

Pet Food/ Treats 14%

12% 6% 11% 18% 14% 10%

Pet Meds 14%

11% 10% 14% 12% 4% 8%

Other Pet Supplies

18%

16% 13% 15% 10% 6% 8%

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017) Packaged Facts National Pet Owner Survey, February/March 2017

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