CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER …
18. Which of the following is not one of the ways celebrities are used in advertising? a. Giving testimonials. b. Giving endorsements. c. Appearing as an actor or actress. d. Serving as a company spokesperson. e. Celebrities are used in all of these ways in advertising. ANS: E. 19. Which of the following represent dyadic exchanges? a. Word-of ... ................
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