Research in Media Effects - Roger Wimmer
Experiments and surveys have been the most popular research strategies used to study the impact of media on antisocial and prosocial behavior. ... (Behr & Iyengar, 1985; Roberts & Bachen, 1981). ... Recent investigations have used the technique to study perceptions of doctors by those who are heavy viewers of Grey’s Anatomy (Quick, 2009 ... ................
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