Trends in Online Purchasing of Pet Products
[Pages:25]Trends in Online Purchasing of Pet Products
David Sprinkle Research Director, Packaged Facts
Trends in Online Purchasing of Pet Products
retail shopping and cross-shopping patterns online pet product purchasing demographics online product purchasing patterns website leaders by percentage draw the home delivery and high-tech angles
Retail Shopping Channels for Pet Products, 2010-2016
60.0%
50.0% 40.0% 30.0% 20.0% 10.0%
0.0%
2010 2011 2012 2013 2014 2015 2016
PETSMART/PETCO SUPERMARKETS DISCOUNT STORES OTHER OTHER PET STORES VETERINARIANS WAREHOUSE CLUBS ONLINE DRUGSTORES/C-STORES
Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017); Simmons Market Research National Consumer Surveys. Copyright: 2017
Retail Shopping Channels for Pet Products, 2010-2016
PETSMART/PETCO
2010 2011 2012 2013
45.6% 46.5% 46.8% 49.6%
SUPERMARKETS
45.8% 46.7% 47.8% 45.8%
DISCOUNT STORES
31.6% 29.2% 29.8% 27.5%
OTHER
13.6% 15.0% 16.3% 14.5%
OTHER PET STORES
11.4% 11.3% 12.7% 12.8%
VETERINARIANS
16.7% 16.6% 14.8% 15.1%
WAREHOUSE CLUBS
12.5% 11.3% 12.0% 12.1%
ONLINE
6.2% 6.5% 7.1% 7.3%
DRUGSTORES/C-STORES
4.9% 5.3% 6.2% 5.8%
Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (April 2017); Simmons Market Research National Consumer Surveys. Copyright: 2017
2014
46.5% 44.2% 26.8% 17.5% 12.5% 14.3% 12.1% 8.7% 6.1%
2015
49.2% 44.8% 23.4% 17.0% 12.8% 13.8% 12.2% 9.4% 6.1%
2016
46.8% 46.7% 27.0% 15.8% 14.8% 13.4% 13.1% 11.3% 5.0%
Cross-Channel Shopping for Pet Products, 2016
DISCOUNT STORES
ONLINE
OTHER PET SUPER VETERIN- WAREHOUSE PETSMART/
STORES MARKETS ARIANS CLUBS
PETCO
DISCOUNT STORES ONLINE OTHER PET STORES SUPERMARKETS VETERINARIANS WAREHOUSE CLUB PETSMART/PETCO
25%
23%
26%
28%
32%
25%
10%
18%
11%
23%
13%
16%
12%
24%
13%
23%
15%
16%
44%
44%
40%
49%
45%
42%
14%
27%
21%
14%
15%
20%
16%
15%
14%
13%
15%
15%
43%
67%
51%
43%
68%
53%
Source: Simmons Market Research National Consumer Surveys. Copyright: 2017
"I am buying pet products online more than I used to," 2011-2017
2011 2012
Strongly Agree
4% 6%
Somewhat Agree
10
12
Neutral
23
19
Somewhat Disagree 18
20
Strongly Disagree
45
43
Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (April 2017)
2013
8% 14 23 18 38
2014
11% 14 25 15 35
2015
15% 18 20 17 29
2016
18% 19 20 14 29
2017
27% 13 19 13 27
Most Recent Online Purchase of Pet Products, 2012-2017 (among pet owners who buy pet products online)
Within the last ...
2012 2013 2014 2015 2016 2017
7 days 30 days 3 months 6 months 12 months Over 12 months ago
16% 14%
19%
27% 29%
35%
29
27
25
41
39
40
24
24
30
20
17
17
12
17
14
6
8
4
12
14
8
5
3
3
7
4
5
2
3
1
Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017)
Online Share of Pet Product Spending, 2017 (among pet owners who buy pet products online)
1? 5%
6 ? 10% 11 ? 19% 20 ? 39% 40 ? 59% 60 ? 79% 80 ? 100%
Pet Food/ Treats 14%
12% 6% 11% 18% 14% 10%
Pet Meds 14%
11% 10% 14% 12% 4% 8%
Other Pet Supplies
18%
16% 13% 15% 10% 6% 8%
Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017) Packaged Facts National Pet Owner Survey, February/March 2017
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