INSIGHTS FROM CONSUMER HOME SEARCH PREFERENCES

INSIGHTS FROM CONSUMER HOME SEARCH PREFERENCES

SEPTEMBER 2012

Presentation to Policy Advisory Board

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Select pockets of the country have significant search activity compared to available inventory

? Searches per listing highest in California, Florida, Texas and NY Tristate

Top quartile ? searches per listing Middle half ? searches per listing Bottom quartile ? searches per listing

? Searches per listing lagging in large areas of the South, Midwest, Mountain States and Northwest

Source: Searches ? Realtor. com zip-based home search data where price range was specified (August 2012); Listings ? listings active in August 2012

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Basic features like # bedrooms are most searched-for; swimming pool is as searched for as HVAC

% of searches with feature specified

Top 6 Features Appearing in Home Searches

50.00%

45.00%

40.00%

35.00%

30.00%

25.00% 20.00% 15.00% 10.00%

Swimming Pools are the most popular "nonbasic" feature,

tied with HVAC at #5

5.00%

0.00%

# of Bedrooms # of Bathrooms Square Footage Garage

Home Feature

Swimming Pool

HVAC

Order does not change by price band or region

Source: zip-based home search data where price range was specified (August2012) Price bands are defined as: High ? search price more than 1.33x median listing for MSA, Low ? search price less than 0.75x median listing for MSA

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New construction searches are concentrated in a few states with Top 5 accounting for 40% of all searches

? Top 5 states account for ~40% of new construction searches

? Next 15 states account for another 40% of new construction searches

Source: zip-based home searches where price range was specified (August2012) New home search concentration: Red: High concentration, Orange: Medium concentration, Grey: Low concentration

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% of searches with feature specified

Features like garage, basement and fireplace are significantly more searched-for in new construction

Top 6 Features Appearing in New Construction Searches

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%

Garage

# of Bedrooms # of Bathrooms Basement

Home Feature

Fireplace

HVAC

On average, a consumer running a new construction search specifies 2.5 times more number of features than an existing home search

Source: zip-based home search data where price range was specified (August2012)

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Alex Perriello

Chief Executive Officer Realogy Franchise Group October 3, 2012

Overview

The Internet is an effective tool for our brokers to market their clients' listings

On a macro basis, website traffic has a strong correlation to consumer leads

Consumer leads are reflective of future sales activity

Search trends are important to understand, but would caution against making product decisions based solely on that data

Trend Line: Unique Visitors to Leads

Visitors Lead s

12,000,000 10,000,000

8,000,000 6,000,000 4,000,000 2,000,000

0

Unique Visitors to Net Leads

120,000 100,000 80,000 60,000 40,000 20,000 -

Unique Visitors

Net Leads

 ................
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