Listing an Item



lefttopSelling on Etsy00Selling on EtsyYou and Your productsWhat makes you or your products unique?Does your name and brand fit the image you want to project?Who is your target market?Does your marketing and branding attract your target audience?Your Marketing ToolboxBusiness CardsBe sure to include:Your NameThe Name of your ShopContact InformationWebsiteEmailAn image or word about what you sell if it is not clear.Promo CardsUses the same information as the business card but can have more details about the shop and/or a coupon or incentive to visit.Keep it Simple!503872529210Pro Tip!Hand Crafted labels are gorgeous but time consuming. Either include the time in your price estimate or digitize your handiwork to make it easier to reproduce.Pro Tip!Hand Crafted labels are gorgeous but time consuming. Either include the time in your price estimate or digitize your handiwork to make it easier to reproduce.Tags, Labels, and StampsTags, Labels and Stamps tend to be small and can fill up quickly. Be smart with your information.Be sure to include:Product nameType (scent/color/content)Shop name and/or websiteGraphics that fit your brand Some customers save the labels so they can buy the products again so make it easy to find you.PackagingSome Etsy sellers include small, inexpensive goodies in their packaging along with business or promo cards. Samples are always popular. Look at your brand and decide on the items that will help you illustrate that feeling.Woodworker – Inspirational messages on small wood scrapsIllustrator – Sticker sheet with main characterCandy Shop – Small candy sampleMake Up Shop – Sample colorsSoap Maker – Soap slivers or scent cardsPhotosSetupYou have 3 basic options (or combinations):Professional, purchased Light BoxDIY Light BoxNo Light BoxProfessional Light boxProEverything you need in one kitCan usually collapse for storage“Professional Quality” right out of the boxConCan be Expensive for a good kitMay not fit your lookNot easy to customizeDIY Light BoxProCan get the size and shape you needAffordableEasily customizableCon (Depending on your craftability)Not always the sturdiestNot always easily collapsibleNo Light BoxProVersatileAllows you to think “Out of the Box”Good for larger items and modelsCan be cost effective if not freeConSubject to weather and location problemsNot in control of main light sources right29845Protip!A good quality, large format printer and a free digital pattern can get you a wide variety of backdrops to use. Just be smart about selecting the very best backgrounds for your specific product.00Protip!A good quality, large format printer and a free digital pattern can get you a wide variety of backdrops to use. Just be smart about selecting the very best backgrounds for your specific product.What to Remember:Use appropriate props sparinglyUse complimentary backgroundsShow the product in use whenever possibleUse live models is applicableUse Natural LightKeep it Simple!Have Fun!CameraIt is not necessary to purchase an expensive camera to take good photos of your work. Find out what your camera does well and use it.Read the manual! (Most can be found online) Take LOTS of picturesTry a variety of different angles, backgrounds, and lightingTake LOTS of picturesDon’t be afraid to try something unusual or newDon’t forget to take LOTS of pictures!InspirationKeep a folder of print or electronic images you like that fit your brand.Keep Notes about what caught your eye.Product DescriptionsYour Product Descriptions tell potential customers everything they need to know about your product.Second only to Photographs, Product Descriptions are the next best tool in your arsenal to sell your products to potential customers. Telling a StoryOne of your biggest strengths as a small craft business owner is your ability to tell a personal, relatable story about you and your crafts that will allow customers to engage in your business on a more intimate level. Customers will follow and support a business to which they can relate.Description “Format”Start with the story that will draw them in. End with the information they need to make an informed purchase.We want our customers to be happy with their purchase. We need to make sure all the information they need is in the description. Press KitsWhat’s in it?A Brief Description of the event, item, or shop.A Longer Description of the event, item, or shop giving details about history, motivation, personal appeal, about you, about what you do.Statistics, services, benefits (if applicable).Product samples, freebies, coupons, thank you gifts relating to your shop if applicable.Your business card and any other promotional material.Who gets it?Newspapers (Style or Small Business Sections)MagazinesRadio StationsFellow BloggersReviewersPotential Brick and Mortar ShopsDon’t forget to follow up with a Thank You card or email!Do your researchCall, write, or search website ahead of time to get the rules and requirements for a press kit.Get permission or be sure they are open to receiving unsolicited material.Get their specific requirementsLet them know when it’s comingSome papers or magazines have word counts or formatting specification. Some will simply discard anything not fitting their requirements.Other Ways to Promote your Crafts:AdvertisingWebPrintRadio/PodcastVloggersWord of MouthReviewersBuilding Your Own BlogReview BlogHow ToLatest TrendsSlice of LifeBuild a CommunityEtsy TeamsForumsCraft SitesMailing ListsSocial MediaFacebookTwitterPinterestInstagramTumblrBlogrolls / TrackbacksYou do not have to do everything yourself!ResourcesProfessionals: Photographers, Graphic Artists, Social Media Professionals, Small Business Advisors, Tax Advisors, etc.Students in the above Professional FieldsSKILLED Friends and FamilyFriends and FamilyIn any and all cases: Try to offer Fair CompensationPricingHow do you price an item?(Expenses + Materials + Labor + Profit) ÷ Items Sold = Wholesale x 2 = RetailExpenses: Anything you spend to run your shopMaterials: Anything you use to craft your products.Labor: the wage you pay to anyone working for you (including yourself!)Profit: what it would cost to maintain, expand, or improve on your shop. Want to upgrade a machine? Thinking of starting a new line of knee warmers? Want to pay off your start up loan? Thinking about starting your own brick and mortar shop? This is where you account for it.Wholesale: what you charge for large orders of the same product. Setting a wholesale price AFTER profit and labor are accounted for ensures that you still get paid to make your crafts.Retail: what you charge for your products after accounting for all your expenses, materials, labor, and profit.Setting up a ShopRunning an Etsy shop is a fun and exciting process that we hope you'll love. This guide will walk you through setting up your shop and listing your first items.Step 1: RegisterIf you haven't already, register for an Etsy account. Then, click Open a Shop at the bottom of the site. Step 2: Sign Up to SellReview the Sell page and click?Open Up an Etsy Shop?at the top of the page when you're ready.?left698500Step 3: Language and CurrencyYou'll be asked if you want to choose your language preference and currency in which you list items. Clicking?No, I want to choose?will show more language and currency options.?Step 4: Start Setting Up Your ShopComplete each of the steps in order, and you'll be ready to open. You can go back and edit your shop at any time, before or after opening it.?Step 5: Choose Your Shop Nameleft762000Your shop name will be held for you while you open.If it says your name is already in use, keep in mind the name may not appear in Search.?Searching on Etsy isn't an effective way to see if a name is free.Shop names can contain up to 20 letters and numbers. They cannot have spaces or punctuation.?Step 6: List ItemsList your first items — you’re almost ready for your big shop debut!? (See Page 7 for detailed instructions.) Step 7: Get PaidSelect the payment methods you want to offer in your shop.Direct Checkout: The main way to get paid on Etsy! Offer your buyers the?ability to pay with their credit/debit cards,?Etsy Gift Cards, and select international payment methods. You can also receive funds from buyers using these additional payment methods:?PayPal: Enter the email address associated with your PayPal account.Check?or?Money Order: If you use a payment method that needs to be mailed to you, like check or money order, enter your mailing address here. This address will only be shared with a buyer who purchases from you and chooses this method.?Other: This means you have another way of accepting payment. Be sure to include information and instructions about your payment method in your listings?and?Shop Policies. Buyers usually don't submit payment in expectation of you collecting payment from them after they check out.Step 8: BillingAlmost done! You'll need to enter your billing information before you can open up your shop.right4953000Depending on what country you are in, you may need to enter a?credit card to open your shop.?The card should be a Visa, Mastercard, American Express, Discover, or Carte Bleue (France). Both credit and debit cards with these card company logos will work.?Etsy asks sellers in certain countries to keep a credit card on file as a means of identity verification. Your card information is secure with Etsy, and you are welcome to pay your bill via PayPal if you’d prefer.Members in some countries outside the US can open a shop with a?PayPal account. If you can do this, you'll see an?Authorize PayPal Account?button. right127000Step 9: Open your ShopWhen you finish all the sections and enter in your billing information, click?Open Your Shop?on the right side of the last section. You'll still be able to edit your shop after it's open.??Congratulations! Your shop is now open!The web address to get to your shop will be: 10: Fill out your About pageleft508000After you’ve opened your shop, you’ll be able to fill out your About page, which contains essential information about your shop members, your story, and, if it applies, your outside manufacturing help.To access your About page, click?Your Shop > Shop Settings,?and find the?About?link on the left side of the screen:?Fill out your About page by selecting?Shop Members, Story,?or?Manufacturers?tabs.right419735Joining and setting up a shop on Etsy is free. Each item listing on Etsy costs $0.20 USD when the listing is published. A listing lasts for four months or until the item is sold. Once a sale occurs, Etsy assesses a 3.5% transaction fee on the item's sale price.00Joining and setting up a shop on Etsy is free. Each item listing on Etsy costs $0.20 USD when the listing is published. A listing lasts for four months or until the item is sold. Once a sale occurs, Etsy assesses a 3.5% transaction fee on the item's sale price.Listing an ItemTo begin, sign in to your Etsy account and go to?Your Shop?>?Items >?Add New Item.If you're still setting up your shop, go to?Your Shop > List Items?and follow these same instructions.Step 1: About This Itemleft952500First, tell us about the item you are selling. Use the dropdown menu to describe who made it, what kind of item it is, and when it was made.right30353000Step 2: Categorize Your ItemThe first dropdown menu is the top-level category.?This will determine where your item appears in various places on the site, including?Browse,?Categories, and Search.right364490Please keep in mind that all the other categories are for?handmade?items only.00Please keep in mind that all the other categories are for?handmade?items only.If your item is Vintage or Supplies, you'll only be able to choose those two categories.You'll then be prompted to describe the item further by choosing sub-categories. These sub-categories are found within and determined by the main category you previously selected.Step 3: Select Item Typeleft952500Mark the button for?Physical item OR Digital File. If you’re listing a digital item, don’t forget to upload the file.200025100965Add Files (Digital Items Only)4286251079500You can upload up to five digital files. The maximum size for each file is 20MB. Etsy currently supports most common digital file types.If you?add a note for buyers, the note will apply to all digital listings purchased from your shop. After a purchase, a buyer can see it on their?Downloads?page.right45847000Uploaded files will appear in a list with their names, file sizes, and upload dates. The file names you see will be the same ones your buyers see, so be sure to name your files appropriately before uploading them.?File names are limited to 70 characters.If you change your mind and want to remove a file, click the?X?next to its listing time/date.Step 4: Select Variations?left952500If you’re listing an item that has different options, you can use Listing Variations. You can include information like size, color, material, dimensions, and flavor, as well as other options depending on the item you’re listing. ?This tool is optional.right1524000Step 5: Add ImagesTry to use all five image spaces in each listing to help your potential buyers get a better feel for your item.Click the blue "ADD PHOTOS" icon. You will be prompted to browse your computer for an image file.right48895Your images should be between 800-1000 pixels wide, but the height can vary. Images more than 1000 pixels wide or tall may not upload correctly.00Your images should be between 800-1000 pixels wide, but the height can vary. Images more than 1000 pixels wide or tall may not upload correctly.Use your most compelling photo of the item for the first photo, which will be the main thumbnail that shoppers will see in searches.You can change the order of your uploaded images by clicking and dragging the thumbnails.Click the magnifying glass icon to preview a larger version of the image or click 'X' to remove the image.?After uploading your images, you can readjust your first thumbnail when previewing your listing.?Step 6: Item Infoleft825500Give your item a descriptive title. What would buyers search for to find your item? Add the most searchable words at the front of your title. Titles have a 140 character limit.?right69532500For the?Description, make sure to include the size, materials used, how it was made, and any unique features.The?Shop Section?feature allows you to add the listing directly into a specific, customized section of your shop.?You can also add attributes to your listings: one recipient, one occasion, and two styles.You do not need to select a recipient or occasion. If none of the styles work for your item, you can add your own custom styles.The attributes are optional and intended to help shoppers find Etsy items that suit their needs and desires.left20002500Step 7: Tag Your ListingTitles and tags help shoppers find your item when they search on Etsy.?Use all 13 tags available to you, and be descriptiveSome things to consider when tagging your listing: your item's shape and size, what it's used for, how it was made, color, style, materials, content, and motifs. Think like a shopper: What words would you use to search for this item?Then, list the materials used to create this item, separated by commas.Step 8: Selling Inforight952500Next, you will add the price, quantity, and shipping information.Price:?Enter the price of your item (not including shipping).?Quantity:?If you have multiples of the same item, you can increase the quantity in stock. As the items sell, the quantity in stock will go down. The listing fee is $0.20 USD, regardless of how many quantities you list. When the item sells, you will be charged a $0.20 USD auto-renewal fee for any remaining quantities. This will also bring the item back to the front of your shop.Tax:?If you have tax settings configured, you can choose whether to collect taxes when this item sells.right889000Shipping Info:?First, enter the processing time for your item.The processing time is the length of time between when your item is ordered when it will be shipped.Then, enter the country that you are shipping from.Once you do that, you'll be given the option to add the countries you'd like to ship to. This can be exclusively in your country or everywhere around the world!?Add as many countries to ship to as you'd like, with separate shipping costs for each country. If you'd rather ship worldwide at one rate, use the?Everywhere Else?option.Enter the cost to ship the item alone ("primary shipping cost") and the add-on amount to ship it with another item ("secondary shipping cost" – this is usually less than the primary shipping cost).?If you have a saved Shipping Profile you wish to use, select it from the?dropdown menu.?At the bottom of the page you will see a?Preview Listing?button. Click this to be taken to a page where you can view your item as it will appear when it is live on the site.left25717500Step 9: Adjust Your Photo and Publish Your Listingleft151447500Once you've reviewed your listing, you can adjust the thumbnail provided to highlight the most important part of your listing image. Beside the blue notification box, click?Adjust Photo?to get started. After clicking the?Adjust Photo?button, use the blue circular?slider?to zoom in and out of your listing image.Drag your image in the preview box to crop your thumbnail.Once you're happy with the adjustments, click?Crop.If you're unhappy with the thumbnail after you've saved the changes, remove the image from the listing and upload it again.To make any changes to your item, please click the gray?Edit?button.To save your listing for later, click the?Save as Draft?button. This will save the listing as a draft that you can find later by going to?Your Shop > Items?and clicking the?Drafts?tab.?Drafts never expire, and there is no limit on the number of drafts you may have. The "listed on" date isn't set and you are not charged the listing fee until the listing is published to your shop.right47625Please Note:?Although it usually happens within a few minutes, it may take up to 24 hours for listings to be indexed into Search results and categories.00Please Note:?Although it usually happens within a few minutes, it may take up to 24 hours for listings to be indexed into Search results and categories.If you are satisfied with your listing, click the blue?Publish?button to make it public. You will be charged $0.20 USD when you publish your listing.?Step 10: Your Listing is Now Live! This listing is now available to shoppers. Tell potential buyers about your new item and share it on Facebook or Twitter. ................
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