Cineplex magazine

cineplex magazine

In Every Issue

Every month, 2.4 million Canadians count on Cineplex Magazine to keep them connected to the movies and their stars. No other Canadian magazine offers such in-depth coverage, including exclusive interviews with A-list celebrities, casting news, set visits, red-carpet fashions and showbiz updates from Hollywood and beyond.

And, with 725,000 copies per month, distributed in-theatre and via select newspapers including The Globe and Mail, The Montreal Gazette and The Vancouver Sun, Cineplex Magazine remains the highest-circulation entertainment magazine from coast to coast, and is also the only entertainment monthly with a French version (for details about Le magazine Cineplex, turn to page 42).

*Cineplex Magazine is CCAB accredited and a member of PMB.

National and Regional advertising editions available. Contact your Cineplex Media account manager for details. All creative specs can be downloaded from

SPOTLIGHT The focus is on homegrown talent in this monthly interview with a Canadian actor or director

SNAPS Candid celebrity shots from around the globe

INTERVIEWS & FEATURES Up-close and personal with the world's biggest stars

IN BRIEF Short cinema updates and entertainment news

ALL DRESSED UP Head-turning celebrities show off their red-carpet looks

IN THEATRES The month's full slate of new releases, with detailed synopses

CASTING CALL Our insider look at projects the stars have brewing

AT HOME The month's mostanticipated DVDs, Blu-rays and games

38

Reader's Digest

Reader's Digest

Cineplex Magazine

Cineplex Magazine

What's Cooking

What's Cooking

Canadian Geographic

Canadian Geographic

Tribute

1,062 1,062 887 887 844 844 809 809 792

Tribute

792

Food & Drink

Food & Drink

Today's Parent

Today's Parent Canadian Health &CLainfeasdtiyalne Health & Lifestyle The Hockey News

The Hockey News

FASHION

679 679 678 678 632 632 630 630 607

FASHCIONineplex6M07agazine

Our Readers Come from all Walks of Life

Composition of Cineplex Magazine Average Issue Readership 12+

Composition of Cineplex Magazine Average Issue Readership 12+

13%

Index 59

13%

Index 59

26% 26% Index 101

Index 101

4%

Index 22

4%

Index 22

18% 18% Index 215

Index 215

18% 18% Index 115

Index 115

21% 21% Index 183

Index 183

Cineplex Duplicated Cineplex Exclusive

9% Vs. Today's Parent

9% Vs. Today's Parent

Vs. Canadian Health & Lifestyle

Vs. Canadian Health & Lifestyle

14% 14%

Cineplex Duplicated Cineplex Exclusive

2013

91%

Editorial 91%

Calendar 86%

86%

14% Vs. The Hockey News 14% Vs. The Hockey News

17% Vs. FASHION 17% Vs. FASHION

19% Vs. Food & Drink 19% Vs. Food & Drink

19% Vs. What's Cooking 19% Vs. What's Cooking

Vs. Canadian Geographic

Vs. Canadian Geographic

20% 20%

23% Vs. Reader's Digest

23% Vs. Reader's Digest

25% Vs. Tribute

86% fAecabdreumayrAy:ward8s6%

march:

83%

Spring Fashions 83%

may: Summer Preview

M8o1v%ie

august:

81%

Back to School 81%

october:

81%

Fall Fashions

& Holiday Movie80%

Preview

80%

november 77% & december: Holiday Gift Guid7e7%

75%

Vs. Tribute 2W5%e Deliver The Most 75% Sought-After Demos

Cineplex Magazine Average Issue Reach % Total English Canada

19% of all 12-24

19% of all 12-24

12% of all 18-49

12% of all 18-49

14% of all 18-34

14% of all 18-34

21% 21%

17% 17%

A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+

A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+

Gender Split - 48% Men / 52% Women

AGeffnludeenrtS-p3li7t%- 4H8H%I $M1e0n0/k+52(I%ndWexom119e)n

Educated - 2A7%fflhuaevnet -a 3b7a%chHeHloIr$'s10d0egk+re(eInodrehxig11h9e)r (Index 113)

EducatedW-e2ll7-E%mhpalvoeyeadba- c2h5e%loarr'se dMeOgPreEes o(Irnhdiegxh1e1r6)(Index 113) 51% other white collar (Index 122)

Well-Employed - 25% are MOPEs (Index 116) 51% other white collar (Index 122)

SOURCE: PMB Fall 2012, English Canada, Base 18+

SOURCE: PMB Fall 2012, English Canada, Base 18+

11%

11%

10%

10%

12-17 12-17

18-24

25-34

SOURCE1: 8PM-2B4Fall 2012, English Ca2n5ad-a34

SOURCE: PMB Fall 2012, English Canada

35-49 35-49

39

cineplex magazine

We Reach Adults 18-34 That Others Don't Reach

Top-10 Canadian English Magazines A18-34 Average Issue Readership (000)

% of Cineplex Magazine Duplicated and Exclusive A18-34 Average Issue Readership vs. Top A18-34 Magazines

Reader's Digest

Cineplex Magazine

What's Cooking

Canadian Geographic

Tribute

Food & Drink

Today's Parent

Canadian Health

& Lifestyle

The Hockey News

FASHION

1,062 887 844 809 792 679 678 632 630 607

9% Vs. Today's Parent 14% Vs. Canadian Health

& Lifestyle

14% Vs. The Hockey News 17% Vs. FASHION

19% Vs. Food & Drink 19% Vs. What's Cooking

20% Vs. Canadian Geographic

23% Vs. Reader's Digest 25% Vs. Tribute

Cineplex Duplicated Cineplex Exclusive

91% 86% 86% 83% 81% 81% 80% 77% 75%

SOURCE: PMB 2012 Fall, English Canada, A18-34

Composition of Cineplex Magazine Average Issue Readership 12+

13%

Index 59

4%

Index 22

18%

Index 215

2013

Production

Schedule: 12% of all 18-49

Cineplex Magazine

19% of all

14% of all

12-24

18-34

Month

January 2013

In-Theatre Date*

* Dec. 27

Space

Nov. 23, 2012

Material

Nov. 27, 2012

26%

Index 101

18%

Index 115

21%

Index 183

February March April May June

21% Feb. 8

Mar. 1 Apr. 2 Apr. 26 May 24

17%

Jan. 14, 2013 Feb. 7, 2013 Mar. 6, 2013 Apr. 01, 2013 Apr. 29, 2013

Jan. 16, 2013 Feb. 11, 2013 Mar. 8, 2013 Apr. 3, 2013 May 1, 2013

July

June 21

May 27, 2013

May 29, 2013

August

July 26

June 25, 2013

June 27, 2013

September

Aug. 23

July 29, 2013

July 31, 2013

October

November A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+ December

Sept. 20 Oct. 25 Nov. 22

Aug. 26, 2101%13

Sept. 30, 2013

Oct. 28, 2013

Aug. 28, 2013

Oct1.02,%2013

Oct. 30, 2013

Gender Split - 48% Men / 52% Women

January 2014

Dec. 24

Nov. 25, 2013

Nov. 27, 2013

Affluent - 37% HHI $100k+ (Index 119)

*Newspaper Insert dates within week following theatre distribution. Dates subject to change. Globe & Mail (Toronto, Montreal, Ottawa, Calgary, Vancouver) Montreal Gazzette, Vancouver Sun

Educated - 27% have a bachelor's degree or higher (Index 113)

Well-Employed - 25% are MOPEs (Index 116) 51% other white collar (Index 122)

40

12-17

18-24

25-34

SOURCE: PMB Fall 2012, English Canada

35-49

SOURCE: PMB Fall 2012, English Canada, Base 18+

Metropolitan opera Demographic Composition

Household Income Composition

60%

3%

5%The Metropolitan Opera Live

8%

in HD

11%

guide

An astounding success ever sin3c2e%its launch in 200167,% Cineplex's annual series of Metropolitan Opera Live in HD

broa2d4c%asts are beloved by opera fans across Canada, who are provided access to groundbreaking productions direct

from the Met stage at New Yor1k1'%s Lincoln Center.1T6o%enhance

the experience, audiences turn to our su14m%ptuous program,

complete with cast details for each opera and vibrant

images of the productions and their world-class stars.

Over the course of the seven-month series, 300,000

copies are distributed in-theatre and via The Globe and Mail.

A 14-24 A 25-34 A 35-49 A 50-64 A 65+

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