Lead Igniter Phone Scripts for Easy, Successful Follow-Up

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Lead Igniter Phone Scripts for Easy, Successful Follow-Up Here are some suggested phone scripts that can be used to make appropriate follow-up phone calls based on what the customer has shown interest in:

Email Script Call- "Hello, this is (NAME) from (DEALERSHIP). Am I reaching you at a good time for just a minute? "NO". ? [End call.] "YES". ? The reason I am calling is because we have a new promotion that you may qualify for and we have targeted preferred clients to receive an email notifying you. Did you receive the email?

Clicked on New Vehicles- Was there a particular model that you were interested in?

Clicked on Pre-Owned Vehicles- Was there a particular vehicle that interested you or were you investigating specific SUV, Mini-Van, Truck or passenger options? [Note: Please test flexibility...especially with a pre-owned clicker.]

Value My Trade ?"It looks like your vehicle may meet some of our current inventory requirements. Most people are open to replacing their (CAR) with a nicer newer model if they could keep the payments relatively low. I would like to schedule a time to have your vehicle professionally appraised next time you are in the area."

Promotion Reason ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ? I want to let you know about a new promotion that less than 10% of our customers will qualify for - it looks like you may be a perfect candidate. The offer is based on limited vehicles and expires soon so I'd like to ask you a few questions, is that okay? "NO". ?

[End call.] "YES". (ASK A FEW QUESTIONS). Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can't promise you that the (PROGRAM / VEHICLE) will be available much longer would later today or tomorrow work best for you to come in and see what we can do?"

Promotion Voicemail ? "I'm calling because we have a new promotion you may qualify for. Less than 10% of our customers will qualify and it looks like you may be a perfect candidate. The offer is based on limited vehicles and expires soon. Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can't promise you that the opportunity will be available much longer."

New Info Call ? "Hello, this is (NAME) from (DEALERSHIP). Am I reaching you at a good time for just a minute? "NO". ? [End call.] "YES". ? The reason I am calling is because I have some new information for you concerning the (VEHICLE / DEAL) we were working on and I would like to (SHARE / SURPRISE) you with it. Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can promise you that the (VEHICLE / DEAL) won't be available much longer and they asked me to invite you to the store at your earliest convenience. You will have the most leverage to get the best deal from my management. Would later today or tomorrow work best for you?"

New Info Voicemail ? New Info Call ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ? The reason I'm calling is because I have some new information for you concerning the (VEHICLE / DEAL) we were working on and I would like to (SHARE / SURPRISE) it with you. Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can promise you that the (VEHICLE / DEAL) won't be available much longer. I recommend you make an appointment and stop by soon. Would later today or tomorrow work best for you?"

Nice Trade Call ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ?I am calling a few of my preferred customers to let them in on a little

secret. We recently took in an extremely nice (VEHICLE). You may not be interested in this (VEHICLE), but this is the type of vehicle that never makes it to the lot. If you're not interested do you think any of your friends, family, or co-workers would be in the market for a really nice vehicle like this?"

Nice Trade Voicemail ? "I am calling a few of our preferred customers to let them in on a little secret. We recently took in an extremely nice (VEHICLE). You may not be interested in this (VEHICLE), but this is the type that never makes it to the lot. I was wondering who you knew that would be the most likely person in the market for a really nice vehicle like this."

Trade Voicemail ?It looks like your vehicle may meet some of our current inventory requirements. Most people are open to replacing their (VEHICLE) with a nicer newer model if they can keep the payments relatively low. I would like to schedule a time to have your vehicle professionally appraised next time you are in the area."

Database Call ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ? Our system indicates you may not be receiving all of the available discounts and service notifications for your household. We send out offers that save our customers thousands of dollars each year in sales and service discounts. I would like to make sure you are getting access to all that savings is that okay? "NO". ? [End call.] "YES". (ASK A FEW QUESTIONS). Thanks for helping us fill in the blanks, it's important that all of our customers are receiving al of the available discounts."

Database Voicemail ? "I am calling because our system indicates you may not be receiving all of the available discounts and service notifications for your household. We send out offers that save our customers literally thousands of dollars each year in sales and service discounts. I would like to make sure you are getting access to all that savings."

Customer Service Call ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ? I need your opinion on a few things. I answer directly to the

owner so I would appreciate your candidness. I have just a few questions so it would take just a few minutes. Who was your salesperson? How was your experience with _______? Did he/she answer all your questions? If you could pick just one reason why you haven't purchased or taken delivery of a vehicle yet, what would that one thing be? Do you mind if I pass this information on to the management? Thanks for your time."

Customer Service Voicemail ? "I am calling to get your opinion on your experience with our (SALES / SERVICE) department. I answer directly to the owner so I would appreciate your candidness. I have just a few questions so it would take just a few minutes. I would like to hear the good, the bad, or the ugly."

For Sale By Owner Calls ? ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ? I saw your (VEHICLE) listed in (SOURCE). I work at (DEALERSHIP) and I was wondering if you could tell me a few things about your it. I think it fits the description of a vehicle I need for one of our customers. "NO THANKS". ? [End call.] "OKAY". ? On a scale of 1 to 10, how would you rate your vehicle? Have you done anything to increase its value? Were you going to replace it? "NO". ? [End call.] "YES". ? Are you going to be looking for something similar? We have some like that. When would be a good time to let us look at your vehicle?"

For Sale By Owner Voicemail ? "I'm calling about your (VEHICLE) you have advertised in (SOURCE). I work at (DEALERSHIP) and I was wondering if you could tell me a few things about your vehicle. It seems to fit the description of a vehicle I need for one of our customers. Thanks!"

Orphan Call ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ? Your file got dropped on my desk and I am responsible for making sure you are receiving all of the available discounts and service notifications for your household. I'd like to do a quick 2 minute introduction call so we can get to know each other a little in case you have questions about available promotions or inventory is that okay? "NO". ? [End call.] "YES". (ASK

A FEW QUESTIONS). Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can't promise you that the (PROGRAM / VEHICLE) will be available much longer would later today or tomorrow work best for you to come in and see what we can do?"

Orphan Voicemail ? "I am calling because your file got dropped on my desk and I am responsible for making sure you are receiving all of the available discounts and service notifications for your household. I'd like to do a quick 2 minute introduction call so we can get to know each other a little in case you have questions about available promotions or inventory."

Checking in Call ? "Hello, this is (NAME) from (DEALERSHIP). Can we chat for a minute? "NO". ? [End call.] "YES". ?I thought I saw your vehicle driving through the lot and wanted to see if it was you. While I have you on the phone I'd like to do a quick 2 minute check about available promotions or interesting inventory is that okay? "NO". ? [End call.] "YES". (ASK A FEW QUESTIONS). Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can't promise you that the (PROGRAM / VEHICLE) will be available much longer would later today or tomorrow work best for you to come in and see what we can do?"

Checking in Voicemail ? "Hello, this is (NAME) from (DEALERSHIP). Am I reaching you at a good time for just a minute? "NO". ? [End call.] "YES". ? The reason I am calling is just to say hi. I thought I saw your vehicle driving through the lot and wanted to see if it was you. While I have you on the phone I'd like to do a quick 2 minute check about available promotions or interesting inventory is that okay? "NO". ? [End call.] "YES". (ASK A FEW QUESTIONS). Because of the hundreds of vehicles we sell and out of respect to the other 20+ salespeople here, I can't promise you that the (PROGRAM / VEHICLE) will be available much longer would later today or tomorrow work best for you to come in and see what we can do?"

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