Sample Website Announcement Letter



[ADDRESS]

[DATE]

No-Hassle Gifts the No-Hassle Way

Dear [DONOR NAME],

We are always grateful for cash to fund the work that supports our mission, and we encourage you to support us in this way. We understand, too, that the green stuff is not the only way to sustain [YOUR ORGANIZATION]. In fact, we ask that you consider supporting [YOUR ORGANIZATION] in an entirely different way.

There are many benefits to giving “stuff” instead of cash. The truth is many of us have a lot more stuff than we have cash. But, when we think of giving something other than cash, we usually think of stocks and mutual funds. These are a few non-cash assets, but there are many others. Think outside the box about your other stuff, which could consist of valuable artwork, real estate, antiques, and/or collectibles – you get the picture. The best part is that giving stuff doesn’t cost you out-of-pocket cash today.

How to Gift Your Stuff

The simplest way to give us an asset is a bequest in a living trust or will that specifies which stuff you’d like to bequeath to [YOUR ORGANIZATION]. PUT EXAMPLE HERE OF STUFF RELEVANT TO YOUR ORGANIZATION. If you are considering a gift of artifacts, please call us first for important guidelines for this type of gift. Naming {YOUR ORGANIZATION} as a specific beneficiary isn’t costly and will not impact your cash flow. If your will or living trust is up-to-date, a simple amendment (called a codicil) could be all you need.

In addition to tangible property to support our mission, we also welcome other assets such as real estate, given in whole or in part, artwork, and closely held stock.

Another Easy Way to Give

The options for giving assets don’t end with physical possessions. The plan administrators for your life insurance policy, financial accounts (savings, brokerage, checking), and retirement plans provide beneficiary designation forms on which you can designate what percentage of each asset goes where.. This is another easy, no-hassle way to gift these non-cash assets.

I’d welcome a conversation about any of these types of non-cash assets and the ways to gift them. All of us at [ORGANIZATION] want to see you make your gift in the most meaningful and advantageous way to you and your family. Let us know how we can help.

Sincerely,

[FUNDRAISER]

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